Product Marketing Manager - AI-Native Healthcare SaaS

About the role

About the Company Zenara Health is a technology-driven mental healthcare organization dedicated to improving the accessibility and quality of mental wellness services. We combine AI-powered platforms with expert clinical care to deliver personalized and effective mental health solutions, creating a smooth digital experience for both patients and providers. As a startup, we operate beyond the constraints of a typical department. About the Role This is NOT a social media role. If your experience mainly involves managing Instagram accounts, this position may not be suitable for you. As Zenara's first dedicated marketing professional, you will take ownership of product positioning, messaging, content strategy, go-to-market materials, and demand generation initiatives for the US behavioral health market. You will collaborate closely with our Chief of Staff, who oversees Product and GTM strategy, as well as our Content Lead. This role is based in India but focuses primarily on the US market. A solid understanding of American healthcare buyers, psychiatric concerns, and how to effectively present AI-powered tools to skeptical clinical audiences is essential. You will be expected to work during US overlap hours and communicate fluently with American healthcare professionals. We are looking for a product marketer who will drive top-of-funnel demand generation -an individual who can turn technical capabilities into compelling value propositions for psychiatrists, practice managers, and health systems, and subsequently develop and implement marketing programs that transform positioning into tangible pipelines. You will produce one-pagers that engage, case studies that convert, pitch decks that facilitate deals, and campaigns that generate qualified leads. What You Will Own 1. Growth & Demand Ownership You will be responsible for the strategy, execution, and performance of marketing initiatives designed to create qualified top-of-funnel demand. Develop and execute online and offline marketing campaigns (focused on content, email, events, partnerships, and conferences). Lead top-of-funnel lead generation efforts in collaboration with sales and leadership. Create and manage campaign calendars aligned with product launches, ideal customer profile segments, and sales priorities. Monitor and report on ROI by channel and campaign (including costs, conversion metrics, and pipeline impact). Continuously experiment, iterate, and enhance messaging and channels based on performance insights. 2. Positioning & Messaging Develop credible and distinct narratives tailored for psychiatrists, practice managers, and healthcare operators. Convert technical AI features into clinical value propositions. Ensure that each piece of marketing material addresses the question: "Why should a psychiatrist care?" 3. Go-to-Market Execution Introduce new products, features, and services with clearly defined target customer profiles, use cases, and proof points. Produce an extensive suite of GTM collateral, including one-pagers, pitch decks, case studies, ROI calculators, sales enablement tools, and documents for prospects. Each item must be engaging, concise, and relevant to the clinical setting. 4. Sales Enablement Create one-pagers, pitch decks, case studies, ROI narratives, and objection handling resources. Assist the Sales/GTM team with materials aimed at prospects. Develop battle cards, guides for objection management, and scripts for demonstrations. Ensure the sales team is equipped with everything they need to successfully close deals. 5. Content Strategy Manage an editorial calendar, thought leadership initiatives, and product narratives. Establish and oversee a content calendar across blogs, emails, and social media platforms. Define content themes, collaborate with the Content Lead for execution, and guarantee cohesive messaging throughout all channels. 6. Competitive Intelligence Monitor the market, develop battlecards, and identify differentiation. Conduct ongoing analysis of competitive behavioral health technology. Grasp competitive positioning, pinpoint differentiation opportunities, and guide product strategy using market insights. 7. Web & Landing Pages Write conversion-focused copy in partnership with design and SEO experts. Manage website content and optimize landing pages. Ensure that the website clearly articulates value propositions and fosters conversions. Collaborate with design and engineering teams on updates. 8. Performance Tracking Assess funnel metrics, campaign ROI, and their effects on pipeline and revenue. Evaluate content performance, website conversions, and the effectiveness of campaigns. Optimize strategies based on outcomes rather than assumptions. 9. Customer Storytelling Create customer case studies and success narratives. Interview customers, extract engaging stories, and transform them into marketing assets that showcase real-world value. Your First 90 Days Weeks 1-2: Immerse yourself in understanding Zenara's

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