Director, Brand Marketing & Activations

About the role

As our brand scales, we are evolving our marketing leadership to ensure both our product and our overarching brand narrative receive dedicated focus. Director of Brand Marketing & Activations is responsible for our larger cultural footprint, overarching campaign strategy, and macro brand identity. In this role, you will be responsible for defining the thematic roadmap for the brand, managing the overarching brand marketing budget, and deciding how and where we deploy campaigns throughout the year. You will lead community programs/ partnerships and general content strategy while overseeing a team of functional and day-to-day channel owners of our social and influencer programs. Your role is to provide the strategic "north star," guide their content strategy, manage the overarching budget, monthly, quarterly, and annual reporting, and fuel the cross-functional integration of brand thinking. What you'll be responsible for: Brand Strategy & Thematic Campaign Planning (40%) Campaign Support & Execution: Oversee brand-driven campaign intention, concepting, and executions across all channels. Decide how and where we add campaigns throughout the year to build a larger brand story. Budget & Priority Tactic Lead: Fully manage the brand marketing budget and serve as the point of contact for key organizational initiatives, fueling an internal push towards larger cross-functional objectives. Brand Identity & Analytics: Continually refine and distribute knowledge about brand positioning across the organization. Support improvements in brand measurement, including various qualitative and quantitative sources. Wholesale and Retail Planning: Lead in developing strategies to help Bombas show up the right way in existing and new retail channels, as well as programming and team training in our owned stores. Partnerships, Activations & Omni-channel Integration (30%) Strategic Partnerships, Sampling, and Giveaways: Responsible for identifying targeted sampling and collaboration opportunities against company objectives. You will find the right properties, places, and partners we should engage with to build our larger story - and develop tracking and measurement tools. TV/OTT: Support bi-annual spot development from concept to execution and flighting. Cross-Functional Alignment: Liaise with Acquisition and Retention Teams to align objectives, identifying opportunities to partner, optimize, and improve (e.g., offline, audio mailer, paid social, YouTube, automated emails). Content Strategy & Team Leadership (30%) Strategic Guidance vs. Functional Ownership: Set the overarching content strategy and scale the influencer/ambassador practice. Support the growth of our functional channel owner, ensuring they have the systems, processes, training, and cross-functional relationships needed to perform their best work. Opportunistic Channel Exploration: Proactively identify and test opportunities with platforms like Pinterest and Reddit to engage target customers where they are. Mission Integration: Continue to center our mission in our work, making sure that Brand at Bombas is synonymous with

Additional Information

Job Title: Director, Brand Marketing & Activations About Bombas: Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live. Click here to see what it's like to work inside the Bombas Hive! The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we're inspired by that. We know it's the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices. Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City.

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