Sales Development Representative

About the role

Williams Grand Prix Technologies help solve our customers' engineering challenges using world-leading capabilities in the areas of, power storage, high performance computing, data analytics, artificial intelligence and machine learning. Operating across a wide spectrum of sectors, from aerospace and marine to energy and lifestyle, we deliver a unique and world-class offering that draws on an unrivalled and trusted pedigree, earned at the forefront of motorsport engineering and diversified advanced engineering excellence. Our team operates from two locations, our headquarters in Grove and engineering hub in Didcot. By combining exceptional talent with unique engineering assets, we tackle our clients' most complex challenges with the agility and precision that our motorsport heritage demands. Position Overview: We are looking for a proactive and commercially driven Sales Development Representative (SDR) to support our growth across marine, defence, and industrial sectors. This is a hybrid role combining new business development with ongoing account support, working closely with the Senior Commercial Manager. You will play a key role in building the sales pipeline, developing customer relationships, and supporting commercial activities across the full sales cycle for our advanced energy storage technologies. This is a hands-on role suited to someone who is comfortable taking ownership, working across multiple industries, and operating in a fast-moving, international environment.

Responsibilities

• Identify and qualify new business opportunities across marine, defence, and industrial markets
• Conduct outreach to prospective customers via email, phone, events, and industry networks
• Build and maintain a pipeline of qualified leads
• Support the sales cycle from initial engagement through to proposal and deal progression
• Assist in managing existing customer relationships, including follow-ups, updates, and ongoing engagement
• Attend international trade shows, client meetings, and industry events
• Develop a strong understanding of our energy storage systems and their applications
• Track activity, opportunities, and customer interactions using CRM tools
• Support preparation of proposals, presentations, and commercial materials
• Gather market intelligence and customer feedback to inform strategy
• About You
• Experience in a sales, SDR, business development, or account support role (B2B preferred)
• Comfortable working in a small team with broad responsibilities and high visibility
• Interest or exposure to marine, defence, industrial, or adjacent sectors
• Basic understanding of energy storage, electrification, or power systems is a plus (not essential)
• Strong communication and relationship-building skills
• Self-motivated, organised, and able to manage multiple priorities
• Willingness to travel internationally on a regular basis
• Ability to engage both technical and non-technical stakeholders
• Desirable (but not essential)
• Experience supporting account management or handling customer relationships
• Knowledge of energy storage, electrification, or hybrid power systems
• Experience working with OEMs, system integrators, or government/defence clients
• Familiarity with long sales cycles and complex buying processes

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