Social Strategist

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About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. Role : We are looking for a Social Strategist , a digital and curious mind to join and support the strategy development of some local and global clients across digital and social. If.... you believe Instagram & TikTok have become crucial sources of insights & commerce, you are convinced that social and digital has become the future of communication, you know brand planning and fuses the traditional way of planning with the principles of modern marketing, you consider social intelligence as a must-have to develop modern marketing approaches. Then this job will be a great match for you! Our Team : You'll join our strategy team: a group of curious strategists who love debating ideas, exchanging inspiration, and helping each other grow. This role is perfect for strategists who want to elevate their craft, work across multiple brands and categories, and contribute to impactful work for local and global clients. Major Task Headings : Focus: Social Brand & Comms Strategy. Acting as a key consultant to help develop modern, overarching communication plans for a portfolio of clients. Driving seamless integration with planning functions within our partner agencies. Ensuring appropriate measurement & effective outcomes. Responsabilities : Responsible for providing inspiration from various social and digital streams that will inform strategies, creative and content development that deeply connects brands with people. Acting as a key strategic consultant including developing social strategies (both content and channel strategy), digital strategy... as well as comms planning. Develop an extensive and insightful knowledge of audiences and turn them into actionable personas across various digital executions. Provide clear and straightforward strategic direction through different tools or method: single minded creative briefs, social journey development, or any other approach that will help sharpen creative output. Stay current and connected to popular culture and social trends in order to inspire and bring innovation in the strategic and creative work. Provide best practice in terms of Digital and Social communication development and implementation - including driving appropriate measurement, ensuring effectiveness of work. Profile : At least 5 years of experience in a strategist/digital planning role. Agency experience is a must. Proficient in Portuguese and English, both written and spoken. Deep understanding of the Portuguese culture and market dynamics. Extensive knowledge of social media & digital communications planning, brand growth strategies, and consumer insight development. Cultivate audience-first thinking: always starting with the audience, demonstrating empathy. Be research savvy: understand how to apply qualitative and quantitative learnings. Be cultural voyeurs: know how to tap into culture, scoping relevant trends. Can tell and sell a story with strong presentation and writing skills. Be comfortable working independently as well as collaboratively as part of a team.

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