Demand Generation Manager

Responsibilities

• Develop and execute integrated demand generation strategies aligned to revenue goals, ICPs, and SaaS buyer journeys
• Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, virtual events, and select in-person events
• Translate complex SaaS and AI value propositions into high-performing, conversion-focused campaigns in partnership with Content and Product Marketing
• Collaborate closely with Sales and RevOps to define ICPs, manage lead lifecycle stages, and improve MQL-to-SQL and pipeline conversion rates
• Build and manage campaign calendars, budgets, forecasts, and quarterly pipeline targets
• Analyze performance using full-funnel metrics (CAC, CPL, MQL, SQL, pipeline, revenue, ROI) and deliver clear, actionable insights
• Run continuous experimentation and A/B testing across channels, messaging, and AI -driven use cases to improve efficiency and scale
• Manage external vendors and agencies supporting paid media, content syndication, and campaign execution
• Ensure data integrity, consistent attribution, and reliable reporting across marketing and revenue systems
• Required Qualifications
• Proven experience in B2B demand generation or growth marketing within a SaaS environment
• Strong understanding of AI -powered products , including how AI capabilities influence buyer behavior, messaging, targeting, and campaign performance AI capabiliti
• Demonstrated track record of driving measurable pipeline and revenue through multi-channel demand programs
• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot or Marketo with Salesforce)
• Strong analytical skills with the ability to interpret performance data, build reports, and make data-driven decisions
• Excellent project management skills and experience collaborating cross-functionally with Sales, Product Marketing, and RevOps
• Non-negotiable : Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

Requirements

• Experience driving demand for AI -first or AI -enabled SaaS products
• Experience scaling demand generation in high-growth or Series B+ SaaS environments
• Familiarity with account-based marketing (ABM) strategies and tools
• Experience managing significant paid media budgets and external agencies
• Exposure to international demand generation campaigns
• Experience partnering closely with RevOps on advanced attribution, forecasting, or pipeline modeling
• Tools & Technology
• Marketing Automation : HubSpot, Marketo, Pardot (or similar)
• CRM : Salesforce
• Paid Media & Analytics : Google Ads, LinkedIn Ads, Google Analytics, Looker, Tableau
• Email & Experimentation : HubSpot, Marketo, Optimizely (or similar)
• Collaboration & Project Management : Slack, Zoom, Google Workspace, Asana, Notion
• Data, Attribution & AI Tools : Bizible, HubSpot Attribution, AI -assisted analytics and productivity tools (or comparable platforms) AI -assisted a
• Please NOTE
• We connect top talent with vetted employers, competitive pay, and real growth opportunities.

Benefits

Additional Information

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career. Job Title Demand Generation Manager Location Remote Time Zone US Time Zones (EST-PST) Role Overview We are seeking a results-driven Demand Generation Manager with a strong SaaS background and deep understanding of AI -powered products to build and scale predictable, data-driven pipeline growth. This role owns the strategy and execution of multi-channel demand programs that drive qualified pipeline and revenue for a B2B SaaS business leveraging AI capabilities. The ideal candidate blends analytical rigor with creative experimentation and understands how to position and scale demand for technically sophisticated, AI -enabled solutions.

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