Brand Marketing Manager

Responsibilities

• Campaign Execution: Manage day-to-day marketing for both brands (focus on Grandin Road), ensuring timely delivery of campaigns and assets.
• GTM Planning: Lead go-to-market planning and calendar alignment across teams.
• Storytelling & Content: Develop briefs, timelines, and content plans for key campaigns and launches.
• Product Positioning: Support positioning strategies and align with merchandising and brand priorities.
• Trend Analysis: Analyze performance by channel, customer, and category to inform decisions.
• Cross-Channel Collaboration: Partner with Ecommerce and Performance Marketing to align budgets, assets, and execution.
• Contribute to brand storytelling, content, and product positioning, while the Director leads overall strategy and brand leadership.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4+ years of experience in brand marketing, ideally in retail or consumer products
• Experience executing brand strategies and go-to-market plans
• Understanding of consumer insights, market trends, and digital marketing best practices
• #LI-JM1
• If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Benefits

Additional Information

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, and our four Cornerstone brands. The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®. Your Opportunity, Your Team The Brand Marketing Manager supports Cornerstone Brands (Ballard Designs, Frontgate, Grandin Road, Garnet Hill), you partner with the Director, Brand Marketing & Brand Relations to support two retail brands, with a focus on Grandin Road. You execute day-to-day marketing, campaign delivery, and go-to-market plans, ensuring alignment across creative, merchandising, ecommerce, and performance marketing. You will report to the Creative Director. Where You'll Work This role is hybrid . Relocation assistance is not available for this role.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at qvc? Share your experience