Sales Development Representative

About the role

Optiply is the AI-first leader in supply chain optimization. Trusted by over 500 customers across the e-commerce and retail sectors, we provide autonomous supply chain agents that automate the entire procurement cycle. By managing everything from demand forecasting to execution, we consistently deliver 32% less inventory and an 80% reduction in manual workload. We are shifting the paradigm: moving buyers from operational burnout to strategic leadership. At Optiply, we don't just optimize processes; we unlock cash flow for CFOs and empower procurement teams to focus on what truly drives business value. You are the first chapter of a transformation story. You will be the initial point of contact for e-commerce and retail leaders who are still running their supply chains on gut feeling and spreadsheets. Your job is to make them curious about what an AI-powered future looks like. You will work at the front line of our commercial engine, combining smart outreach, data-driven targeting, and AI-assisted prospecting to fill the pipeline with high-quality opportunities for our Account Executive team. The AI-Powered Prospector Intelligent Outreach: Go beyond cold calling - use AI tools, LinkedIn Sales Navigator, and data signals to identify and prioritise prospects who are most likely to benefit from supply chain automation. Pipeline Generation: Build and execute targeted, personalised multi-channel sequences (email, LinkedIn, phone) that speak to the real pain points of buyers, planners, and CFOs. A/B Testing & Iteration: Treat every outreach campaign as an experiment. Test messaging, timing, and channels - then use the data to sharpen your approach. The Qualifier Qualifying Inbound Leads: Ensure every prospect entering the pipeline is a genuine fit - right industry, right pain, right moment. Discovery Conversations: Go beyond surface-level qualification. Uncover the operational and financial impact of their current supply chain challenges to set our AEs up for high-value conversations. The Intelligence Engine Market & Competitor Research: Stay sharp on industry trends, competitor moves, and new market opportunities - and feed those insights back into our commercial strategy. CRM Discipline: Keep our systems clean, accurate, and actionable. Data integrity is not a chore - it's how we scale. Relationship Building: Plant seeds for long-term relationships, even with prospects who aren't ready today. The best pipeline is the one built on trust. The Hunter Mindset You thrive on making the first connection and turning a "not interested" into a "tell me more." At least 2 years of experience in a sales or outreach role, preferably in SaaS, tech, or B2B environments. A natural communicator with a talent for engaging prospects across channels and adapting your style to the audience. The AI & Data Mindset You are comfortable using AI tools to enhance your prospecting - whether that's writing sharper messages, scoring leads, or automating repetitive tasks. Analytical and detail-oriented: you look at outreach data and see opportunities to improve, not just numbers on a dashboard. Self-motivated and creative - you don't wait for a perfect playbook; you help write it. The Cultural Fit Energised by a fast-paced, high-growth environment where your impact is visible and your performance is rewarded. Fluent in Dutch and English (mandatory). Good salary with a nice bonus structure; Free lunch at the office; Training opportunities; Hybrid work; Flexible Schedule; Proactive Career Management; Up to 1 month "work from anywhere" Bike Plan; Annual gathering; Thematic days (Dinner/Karts/Boat trip etc); Friday Drink; An awesome team so you always come home with a smile. Send your CV in English and let's talk!

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