Senior Copywriter

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Who we are looking for: VML is seeking a Senior Copywriter to join our world class creative team: A next-level conceptual thinker and writer who knows all when it comes to creating work that demands attention across all platforms. We are looking for a storyteller who can craft a compelling narrative in a deck, in a meeting and in the work itself. You are fascinated by human behavior and dig deep for insights. You are curious by nature and never stop asking questions. We're looking for someone who can do the job and then surprise us with something we've never thought of. A one-two punch of confidence and inspiration. Someone who possesses a talent for transforming great ideas into award-winning creative and has a passion for visual storytelling. We are looking for a creative who enjoys selling their ideas as much as they love crafting them.

Responsibilities

• Innovate | Create interactive concepts and campaigns. Develop keen concepts that exceed client objectives and expectations while engaging others.
• Translate | Capture brand voice in interactive marketing materials including site copy, emails and banner ads. Be the voice for your team.
• Craft | Manage several projects/campaigns at a time. Oversee conception and writing all forms of online advertising, social marketing, and email.
• Collaborate | Partner with the art directors for the timely development and execution of campaigns and projects, including the conception and execution of final deliverables.
• Concept | Concept big ideas and innovative tactics that can span a range of platforms, including digital, mobile, social, CRM, and broadcast.

Requirements

• A builder | Innovator with a desire to bring people together. Innate ability to marshal people and create gravity around ideas.
• Open and collaborative | Our team is close-knit and supportive and we're working with a lot of unknowns - you must be a champion of team environments that are comfortable and encouraging, especially when working across disciplines.
• An experimenter | Embrace the unknown and ready to break process. You'll be excited by opportunities to explore new ideas rather than rely on existing paradigms, and you view technology as a tool that can drive this creativity.
• Ego-less | We all wear the hats that need wearing, it's a mentality that makes the team successful.
• Minimum of 5 years' experience in an agency setting
• A portfolio that demonstrates strong conceptual thinking, a sharp voice and versatility
• Solid experience with writing and presentation tools
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Patience and readiness to address feedback from creatives, strategists, account leads and client-side stakeholders at many stages of content development.
• A strong work ethic
• Technology and government experience a plus

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