Founding Territory Representative

About the role

We are looking for a builder with a true hunter mentality. This is a ground-floor opportunity to own the Nashville market, navigate a complex healthcare landscape, and install our care model as the gold standard for families in need. This role is an expansion territory and requires demonstrated ability to build a territory from scratch. If you are a relentless problem-solver who isn't afraid to knock on doors and build a territory from scratch, we want to talk to you.

Responsibilities

• New Provider Acquisition
• Own the full sales cycle from initial outreach through provider commitment through Qualified Lead processing
• Engage physicians, administrators and clinical decision makers to drive adoption
• Navigate clinical objections, compliance considerations and operational workflows
• Convert qualified leads into signed participation
• Pipeline & Execution
• Maintain a clean, accurate pipeline in Salesforce
• Prioritize high-intent providers - progress & nurture them
• Forecast accurately and consistently against quota
• Partner with internal teams to ensure smooth activation and onboarding
• Market & Account Focus
• Focus on providers, pediatrics, therapists, specialists, case management companies and other clinical practices within assigned territories
• Execute targeted outbound strategies
• The Requirements:
• Hunter Mentality : You have 3-7+ years of experience in a relevant role where you were responsible for building a territory from scratch.
• Intellectual Curiosity : Healthcare is complex (prior auths, acuity, ADLs). You don't need to know these terms on Day 1, but you must have the capacity to learn them quickly and speak the language of a clinician with confidence.
• Operational Rigor : You understand that "if it isn't in the CRM, it didn't happen." You have a disciplined daily cadence and a high degree of self-accountability.
• Resilience : You are energized by the word "No." You understand that building a new market requires high activity and persistent follow-up.
• Local Roots : You currently reside in the Nashville area and are ready to be in the field daily. Must possess a valid Driver's License.
• Our Commitment to You
• We have intentionally stripped the friction out of our sales process so you can spend your time doing what you do best: selling and getting new referrals to help more families!
• Administrative Support: You get the referral, we handle the paperwork. Our dedicated document collection team manages the back-end administrative tasks so you can stay focused on hunting.
• Achievable Quotas: We base our targets on realistic ramp-up periods for a brand-new territory, not unbacked predictions. When you exceed your goals, you get paid!!
• Dedicated Ladder to Promotion: We map out clear, milestone-based paths for you to transition into larger roles.
• Operational Transparency: No hidden metrics, vague commission structures, or shifting goalposts. You will always have full visibility into your pipeline data and how your success is measured.
• Approachable Leadership: You aren't just a number on a spreadsheet. As a Rep, you will have a direct line to leadership to share feedback on what you're seeing on the ground and help shape our regional strategy.

Benefits

Additional Information

About Abby Care: Powering the future of care at home for all of America. Abby Care is building the leading AI-native platform for family-led care. America is facing a growing care crisis. Millions more people need care at home than ever. Over 50 million family caregivers support loved ones without the tools, training, or recognition they deserve. We believe families are the largest untapped caregiving workforce in America, and that technology can help them deliver better care while driving stronger outcomes and greater transparency across the healthcare system. Abby Care combines clinical oversight with an AI-powered platform to train, enable, and support family caregivers in delivering high-quality care at home. Our platform helps health plans and government partners better understand, verify, and improve care in the home. We expand access to care, reduce reliance on higher-cost settings, and help ensure public dollars are spent effectively. We are proud to partner with leading health plans, providers, and community organizations and are backed by top VCs. We envision a future where family-led care is a core part of the healthcare system. Abby Care is building that future. Join us in solving one of the most important challenges of our time.

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