Social Media & Influencer Marketing Manager

About the role

About Culligan Quench Culligan Quench's purpose is to impact people's lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year. We play a front-line role in the battle against single-use plastic water bottles by delivering on-demand filtered water solutions to more than 120,000 healthy and environmentally conscious customers across North America. Our bottle-free water coolers, ice machines, sparkling water dispensers and coffee brewers purify the existing water supply, providing an endless supply of clean water and water-based beverages for a fixed monthly fee, typically under a long term bundled service and rental subscription agreement. Culligan Quench has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backed Culligan. Headquartered in King of Prussia, PA, Quench has more than 1,600 team members operating out of more than 90 locations across North America and Puerto Rico. For more information visit https://quench.culligan.com/ About Culligan There's nothing more fundamental to life on Earth than water. At Culligan, we believe transforming water can transform the world. That's why we offer expert water services and industry-leading solutions globally. Local Culligan teams deliver better drinking water to people at work, at home and on the go. With expertise across service, science and sustainability, Culligan turns water you can live with into water you can love. For more information visit www.culligan.com. Values: 5Cs Culligan as One Customers come first Commitment to Innovation Courage to do what's right Consistently deliver exceptional results Position Summary Culligan Quench is seeking a hybrid Social Media & Influencer Marketing Manager to elevate our digital presence, deepen customer engagement, and strengthen brand trust across all social platforms. In this role, you will own the end-to-end organic social and influencer strategy, shape our organic digital brand footprint, and translate business priorities into compelling platform-native storytelling that drives measurable pipeline impact. This role is critical in connecting organic social performance to broader digital ecosystem outcomes that include SEO authority, AI-driven discoverability, and demand generation with lead & RMR revenue targets. You will blend creativity with analytics and insights to optimize our social media channels and develop high-performing channel-first content and influencer partnerships. You will play a key role in influencing how organic social and content signals contribute to search rankings, AI model visibility, and content discoverability, ultimately driving qualified leads, supporting sales pipeline, and contributing to closed revenue and recurring monthly revenue (RMR) targets. This role is ideal for a digitally savvy marketer who thrives in fast-paced environments and understands how content, community, and data work together to drive business growth. *The in-office expectation for this role would be one day a week, twice a month at minimum - role would be base out of our Company Headquarters in King of Prussia, PA* Primary Responsibilities: Strategy & Channel Ownership Develop and execute a comprehensive organic social media and influencer strategy for Culligan Quench channels, aligned with Culligan Global brand standards and business priorities, with a focus on driving qualified traffic, lead generation, and contribution to revenue and RMR targets Act as lead Culligan Quench liaison with global social media and influencer marketing team to provide content needs, provide feedback and partner to execute relevant campaigns and influencer activations Outline channel priorities and build specific strategies for key channels including Instagram, YouTube, LinkedIn, Reddit and Facebook optimizing content and cadence by platform behavior and discoverability signals that influence SEO and AI search ecosystems Build and maintain an editorial process and content calendar grounded in core content pillars (water in the workplace, service model education, customer stories, technician voice, brand trust) that supports full-funnel demand generation Content Creation & Production Create, publish, and optimize high quality organic content with a strong emphasis on short and longform video designed to increase engagement, search visibility, and conversion Work with external agency and creative partners to produce social video and photo shoots, including in-office executive, technician, and brand content and customer testimonial profiles Partner with Content Marketing and global Culligan Marketing CoE to repurpose influencer, blog, PR, and campaign content for maximum social reach and offsite SEO impact Develop and scale UGC programs, including sourcing, curating, and amplifying customer and creator content to improve authenticity, engagement, and downstream convers

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