Vice President, Corporate & B2B Communications

Responsibilities

• Build Ibotta's B2B Brand & Narrative
• Develop and own a cohesive communications strategy that positions Ibotta as a leading enterprise technology company and IPN as the definitive performance marketing platform for CPG brands
• Drive a deliberate shift in how Ibotta is perceived by the industry - from consumer loyalty app to full-stack B2B technology partner
• Craft compelling messaging frameworks that resonate with CPG, retail, agency, and adtech leaders
• Champion a narrative that repositions promotional spend from a cost center to a growth lever, with IPN as the modern alternative to legacy solutions
• Earn Media & Thought Leadership
• Partner closely with the marketing team to identify, develop, and amplify thought leadership opportunities across earned media, trade press, and industry publications
• Cultivate a vast network of journalists, editors, and analysts across top tier CPG, retail media, and adtech publications
• Develop a steady pipeline of bylines, contributed content, and speaking opportunities that reinforce Ibotta's enterprise positioning
• Use media monitoring and share-of-voice analytics to measure program effectiveness, identify coverage gaps, and make the case internally for where communications investment is - and isn't - moving the needle
• Executive Visibility & Speaker Programs
• Develop and manage an executive communications program that places the CEO and CRO on prominent stages at marquee industry events (e.g., CES, Cannes Lions, NRF, GroceryShop)
• Serve as a trusted communications advisor and thought partner to the CEO and CRO - working closely with both to sharpen their public voices, media presence, and industry positioning
• Prepare executives for media engagements, speaking opportunities, and high-stakes partner conversations through rigorous messaging prep and media training
• Build the public profiles of Ibotta's senior leaders as credible, sought-after voices in retail media and performance marketing
• Help executives develop and sustain a consistent, recognizable point of view across digital channels and industry forums - ensuring their perspectives reach relevant audiences between stage appearances and media moments
• Partner & Stakeholder Communications
• Develop communications strategies and materials that support and deepen relationships with Ibotta's key distribution and retail partners, including Walmart, Instacart, and others
• Serve as a strategic communications partner to business development and sales teams, ensuring partner-facing narratives are sharp, consistent, and compelling
• Manage announcements, co-marketing moments, and milestone communications in close coordination with partners
• Team & Agency Leadership
• Lead and mentor one direct report, with the opportunity to grow the team as the function scales
• Own the relationship with Ibotta's leading external PR agency - setting strategy, managing priorities, and holding the partnership accountable to outcomes

Requirements

• 12+ years of communications experience, with significant time spent in B2B technology, adtech, retail media, or CPG-adjacent industries
• A track record of building disruptive, category challenger narratives with demonstrated experience reframing how a market thinks about a product or strategy
• Comfortable operating as both a strategic leader and hands-on executor in a fast-moving, founder-led environment - with the builder instincts to create from scratch and the credibility to earn trust at the executive level
• Proven track record of securing meaningful earned media coverage and building editorial relationships with blue chip publications
• Deep experience developing executive thought leadership programs with measurable outcomes (stage placements, bylines, share of voice)
• Existing relationships with trade and business press covering CPG, retail, and adtech
• Exceptional written and verbal communication with the ability to translate complex technology into crisp, executive-ready narratives
• About Ibotta ("I bought a...")

Benefits

Additional Information

Ibotta is seeking a Vice President of Corporate & B2B Communications to join our innovative team and contribute to our mission to "Make Every Purchase Rewarding". In this role, you will work closely with the CEO and CRO to build Ibotta's corporate reputation as a technology leader and elevate awareness of the Ibotta Performance Network (IPN) as a growth engine for CPGs. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

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