Product Marketing Manager

About the role

Develop and refine compelling value propositions and customer messaging for new and existing products, ensuring alignment with overall brand strategy. Lead the planning and execution of product launches, coordinating cross-functional teams including product, sales, and communications to ensure successful market entry. Conduct thorough competitor analysis to identify market trends, competitive landscapes, and opportunities for differentiation. Drive customer lifecycle marketing initiatives, developing strategies to attract, engage, and retain customers across their journey. Collaborate with sales and business development teams on partner marketing and partnership development initiatives, identifying opportunities to expand market reach. Act as a key liaison for customer facing projects, gathering insights, and translating customer needs into actionable product and marketing strategies. Create and maintain comprehensive product documentation/demos and marketing collateral, ensuring accuracy and consistency across all materials. Proactively identify and develop creative solutions to marketing challenges and opportunities, fostering innovation in our approach. Influence stakeholders at all levels (Product, Engineering, Tech, Sales, Sales Enablement, Demand Generation, etc.), building consensus and driving alignment on product marketing strategies and execution plans. Coordinate internal and external resources to ensure timely and effective delivery of marketing programs and initiatives. About You 3+ years of product marketing or related experience, preferably within a B2B, enterprise software, or technology-driven environment. Bachelor's degree in Marketing, Business, Communications, Economics, or a related field required. Master's degree or advanced degree (e.g., MBA, JD) is a plus. Experience in B2B enterprise software, technology, AI, or data-driven products strongly preferred. Exposure to Generative AI, legal tech, or content-driven platforms is a plus. Proven ability to perform in-depth competitor analysis and translate findings into strategic recommendations. Strong coordination skills with a track record of successfully managing complex projects and cross-functional teams. A creative mindset with the ability to develop innovative and effective marketing solutions. Experience in customer-facing projects, with a strong understanding of customer needs and behaviors. Expertise in customer lifecycle marketing, including strategy development and execution. Exceptional written and verbal communication skills, with the ability to craft compelling customer messaging and clear documentation. Highly effective influencing skills, with the ability to build relationships and drive consensus. Strong understanding of product launch methodologies and best practices. Demonstrated ability to articulate clear and compelling value propositions. #LI-TV1 What's in it For You? Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Cus

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Summary of the Role As a Product Marketing Manager at Thomson Reuters, you will be instrumental in driving the market success of our products. You will be responsible for developing and executing comprehensive go-to-market strategies, translating product features into compelling customer value, and collaborating across teams to ensure our offerings resonate with our target audience. You will work closely with Product stakeholders to ensure the value of Thomson Reuters' solutions is effectively brought to the market through go-to market messaging and that Sales stakeholders are enabled with that messaging.

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