Founding Marketer (Growth & GTM)

About the role

A fast-growing, pre-seed B2C healthtech startup based in Helsinki is hiring its first marketing hire - a hands-on, strategic founding marketer to own growth, GTM, and brand storytelling end-to-end. You'll build the marketing function from scratch, partner directly with leadership, and shape the company's narrative as it scales. This is a rare opportunity to define strategy, drive real revenue impact, and leave a lasting mark on a company transforming how people understand and manage their health through personalized, data-driven services.

Responsibilities

• Define and execute a multi-channel GTM strategy to drive revenue and user growth.
• Lead brand storytelling and positioning - crafting a compelling, differentiated narrative for the company.
• Own and optimize paid media across Google Ads, Meta, and LinkedIn.
• Build and manage influencer and partner marketing programs, including negotiation and campaign execution.
• Collaborate cross-functionally with product, sales, design, and customer success teams.
• Set marketing budgets, forecast outcomes, and measure ROI with rigorous attribution modeling.
• Develop high-impact campaigns and accompanying performance dashboards.
• Hire and mentor marketing talent as the company grows.

Requirements

• 2-5 years of experience in B2C growth marketing, sales, or an adjacent field.
• Demonstrated experience building and/or leading a marketing function.
• Proficiency in digital marketing channels: Google Ads, Meta, and LinkedIn.
• Strong brand storytelling and positioning skills.
• Proven track record executing GTM strategies across multiple channels to drive revenue growth.
• Experience with influencer and partner marketing, including campaign management and negotiation.
• Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, CRM platforms, dashboards).
• Experience managing marketing budgets, forecasting, and measuring cross-channel ROI.
• Strong cross-functional collaboration skills across product, sales, design, and customer success.
• Strong analytical mindset for testing, iterating, and scaling marketing strategies.
• Experience in healthtech, wellness, or consumer subscription services.
• Compensation & Benefits
• Salary: $35,000 - $70,000 USD annually (depending on experience)
• Visa sponsorship is available for the right candidate.
• Early-stage equity opportunity (founding team member).
• Location
• Primary location: Helsinki, Finland (on-site)
• This is an on-site role; remote work is not offered for this position.

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