CEO, Burson Hong Kong

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . Burson is appointing a CEO for Hong Kong . This is a critical leadership role with full accountability for commercial performance, client outcomes, culture and reputation in-market. The CEO will be expected to drive sustainable revenue growth, strengthen client partnerships, and foster a culture of innovation, collaboration and high performance. The role will be central to the retention and creation of critical commercial client opportunities, and to building strong relationships across the wider Burson and WPP network. The CEO will be a compelling and authentic people leader. We believe the quality of our work and client relationships depends on attracting, developing and retaining the best talent. A core priority for this role will be to build a strong leadership team, embed a One Burson culture, and position Burson as an employer of choice in Hong Kong. You will be a visible market leader: a trusted adviser to senior clients, a connector across the Burson and WPP network, and a high-integrity leader who builds confidence through clarity, pace and consistent delivery Key accountabilities: Commercial Leadership and Strategic growth Own the revenue growth strategy for Burson Hong Kong, with clear accountability for new business, organic growth, and profitability Identify, pursue, and convert significant new business opportunities across existing and prospective clients Strengthen Burson's market presence through active business development, senior client engagement, and market positioning Build and manage a strong pipeline of opportunities across priority sectors and offerings Work closely with the regional growth lead and client teams to identify expansion opportunities, increase wallet share, and improve retention Lead or support high-value pitches, commercial conversations, and strategic growth initiatives Ensure the market delivers against revenue targets, forecast commitments, and margin expectations Team Leadership and Management Lead, coach, and develop the Hong Kong leadership team and broader agency talent Build a high-performance culture grounded in accountability, collaboration, inclusion, and excellence Set clear expectations, provide ongoing feedback, and ensure strong performance management across the business Support succession planning, capability building, and leadership development across the market Foster an environment that attracts, retains, and develops outstanding talent Ensure teams are aligned, motivated, and equipped to deliver outstanding client work and commercial outcomes Role-model Burson's values and leadership behaviors in all internal and external engagements Client Leadership and Strategic Counsel Serve as a senior advisor to key clients, delivering trusted counsel and strong executive presence Build and maintain senior-level relationships with clients, prospects, partners, and other key stakeholders Ensure Burson Hong Kong is seen as a strategic, trusted, and indispensable partner to clients Oversee the quality, consistency, and impact of client delivery across the business Help shape integrated, insight-led communications strategies that drive client outcomes and business growth Work with teams to elevate Burson's reputation for modern communications, creativity, and measurable impact Market Profile and Reputation Build Burson's profile in Hong Kong as a leading communications consultancy and employer of choice Represent the agency externally at industry, client, and market-facing events and forums Strengthen the agency's visibility across key sectors, media, business communities, and talent networks Actively position Burson as a market leader in strategic communications, reputation management, and integrated advisory services Ensure the agency's market voice reflects Burson's global ambition, local relevance, and commercial strength Financial and Operational Stewardship Own the financial health of the Hong Kong market,

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