Associate Director, Omnichannel Marketing & Media - Alzheimer’s Disease

Responsibilities

• Lead the development , activation , implementation and optimization of omnichannel marketing strategies across owned, paid, and earned channels, with a focus on consumers and health care providers
• Design and implement integrated media campaigns leveraging digital, CRM, and web and field platforms to drive engagement across the customer journey and achieve business outcomes
• Partner cross- functionally with Brand, Field, Insights & Analytics, IT, Legal, Regulatory, Medical, and external agencies to ensure seamless execution and alignment to business objectives .
• Translate advanced analytics, segmentation, and behavioral insights into targeted, personalized engagement strategies.
• Establish test and learn methodologies, identifying and testing hypotheses in channels to establish proof of concept
• Own and optimize CRM and web solutions to support scalable, customer-centric engagement at key moments of influence.
• Drive continuous optimization through performance measurement, testing, and learning, with a strong bias toward action and delivery.
• Champion data-driven decision-making, ensuring campaigns are grounded in customer needs, behaviors, and preferences.
• Knowledgeable and experienced with key solutions including retargeting, next best action, field suggestions, LLM, machine-learning,
• Manage agency partners and external vendors to ensure excellence in strategy, execution, and operational rigor.
• Contribute to enterprise-wide omnichannel capability-building, sharing best practices and elevating standards across teams.
• Operate effectively within a matrixed environment, balancing multiple priorities while maintaining strong accountability for outcomes.

Requirements

• Minimum of 8+ years of pharmaceutical or life sciences marketing experience, with demonstrated success in omnichannel strategy, data-driven solution design, and media activation.
• Proven expertise in omnichannel campaign development, media strategy, CRM platforms, and web-based engagement solutions.
• Strong understanding of customer journeys, behavioral segmentation, and data-driven personalization approaches.
• Experience working with analytics teams and translating insights into measurable marketing impact.
• Ability to thrive in fast-paced, highly collaborative, and matrixed environments with both internal and external partners.
• Experience across consumer, primary care, and rare disease marketing is strongly preferred, with demonstrated success navigating complex therapeutic areas and customer ecosystems.
• Experience with market access and/or diagnostics is a plus.
• Agency management experience and direct collaboration with analytics partners strongly preferred.
• Strategic mindset with a strong track record of execution excellence and results delivery.
• Highly analytical, detail-oriented, and outcomes -focused, with a passion for continuous improvement.
• This position is hybrid in Nutley, NJ and requires working in office weekly (Tuesday, Wednesday and Thursday).
• Skills:Communication & Cross-functional Influence, Critical Thinking & Business Agility, Customer Engagement, Marketing Fundamentals, Mentoring/ People Development, Omnichannel Strategy, Product / Business Knowledge, Project Mgmt. / Data Analytics
• Eisai Salary Transparency Language:
• The annual base salary range for the Associate Director, Omnichannel Marketing & Media - Alzheimer's Disease is from :$189,

Benefits

Additional Information

At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you. The Associate Director, Omnichannel Marketing & Media will play a critical leadership role in shaping omnichannel strategy and designing data-driven engagement solutions within Alzheimer's disease. This leader will define and optimize integrated customer strategies across consumers, primary care physicians, and key support partners, ensuring programs are insight-led, measurable, and aligned to business priorities. This role requires a strategic, analytically rigorous marketer with deep pharmaceutical experience and a strong track record of translating insights into scalable, customer-centric solutions. The ideal candidate brings experience leading/implementing strategy across consumer, primary care, and rare disease environments, with the ability to operate effectively across complex stakeholder groups in a fast-paced, matrixed organization. Experience in market access or diagnostics is a strong plus.

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