Campaign Manager

About the role

Client is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and client the Magazine. The client Health Network includes client, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Client's consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

Responsibilities

• Implement, execute and guide campaigns (client and internal) through their entire lifecycle
• Leverage data and insights from multiple platforms and planning/forecasting tools within DSPs to inform campaign recommendations, budgets, bid strategies, and performance waterfalls
• Understand how to translate media objectives and strategies into programmatic campaign recommendations and strategies across multiple platforms (video, display, social, native)
• Assist in audience development initiatives to increase traffic and engagement
• Generate reports on a regular basis, ensuring proper campaign delivery and performance
• Analyze campaign data & optimize towards maximum performance, ROAS or other KPI
• Be the thought leader in digital media optimization
• Required Skills:

Requirements

• Excellent analytical and quantitative skills with the ability to understand complex systems and processes
• At least 5+ years of digital media/video, social, search or trading experience - knowledge of the programmatic landscape is critical for this role
• Firsthand experience using DSPs, DFP/DFA and other 3rd party ad servers, DMPs, 3rd party verification services is required
• Advanced MS Excel skills and experience in creative problem solving
• Ability to multitask and remain detail-oriented in a fast-paced, dynamic environment
• Deep understanding of ad server technologies and the overall digital media ecosystem
• Desired (not required) Skills:
• Experience with Facebook Ads Manager/Power Editor is a huge plus
• Experience in Health, Finance or Content Networks is also a plus
• Education/Certifications:
• Bachelor's degree in relevant field or equivalent experience
• If you are interested feel free to reach Ajay Kumar on #732-243-0011 or email your resume on ajayk(at)mindlance.com

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