Managing Director of Enrollment

About the role

Brilla Schools, a growing K-8 network in the Bronx, serves over 2,000 students with plans to expand to educate 3,000 across four elementary and four middle schools. Managed by Seton Education Partners, Brilla Schools are dedicated to forming students of strong wisdom and virtue. Our classically inspired approach to education combines a content-rich curriculum, inquiry-driven learning, and a focus on virtues, while providing individualized support to meet each child's unique needs. A national leader in character education and supporting students with varying needs, over the past two years, Brilla alumni have secured spots in the most prestigious high schools in the tri-state area, earning over $3 million in scholarships and financial aid. Our staff are mission-aligned change-makers who believe in fostering a joyful, rigorous learning environment, and Brilla offers some of the most competitive salaries in the market to honor their dedication. With high expectations and a supportive community, we're preparing students to excel in high school, college, and beyond. Position Overview Brilla Schools seeks a mission-driven, results-oriented leader to serve as Managing Director of Enrollment for the Brilla Schools Network in the Bronx. The Managing Director of Enrollment will own and execute the network-wide recruitment, enrollment and retention strategy across elementary and middle school portfolios, ensuring Brilla meets ambitious growth, retention, and compliance goals while delivering an exceptional, family-centered enrollment experience. This role is ideal for a strategic, data-driven leader with deep marketing and enrollment operations experience who can both set vision and build durable systems, while coaching and developing a high-performing team. The Managing Director of Enrollment reports to the Chief of Staff and partners closely with school leaders, operations, data, marketing, and external vendors This role owns a department or function across the network, including strategy, systems, and performance outcomes. The Managing Director of Enrollment designs and implements processes that drive quality, equity, and consistency, manages Managers and/or team leads, and uses data and stakeholder feedback to improve results. This leader ensures strong execution while building sustainable systems for growth. The Managing Director of Enrollment provides strategic leadership, systems ownership, and people management for all enrollment and retention efforts across the Brilla Schools Network. This role ensures enrollment operations are compliant, efficient, data-informed, and family-centered, while driving consistent practices and strong results across campuses. Core Competencies & Responsibilities Enrollment Strategy & Network Oversight Own and execute the network-wide recruitment and enrollment strategy across elementary and middle school portfolios. Set annual and quarterly recruitment and enrollment goals in partnership with senior leadership. Analyze full-funnel enrollment data including leads, applications, offers, yield, retention, attrition, discharges, and no-shows to forecast trends and proactively mitigate risk. Monitor and manage the full enrollment funnel, ensuring strong follow-up, lead nurturing, and conversion practices. Regularly evaluate enrollment initiatives and sunset low-impact strategies in favor of high-yield practices. Enrollment Team Leadership & People Management Serve as people manager for the network-wide enrollment team , including Enrollment Managers, Student Recruiter Coordinators, and dotted line manager of Enrollment Captains. Set clear roles, expectations, performance metrics, and accountability structures. Lead regular 1:1s, coaching sessions, and performance check-ins. Identify skill gaps and coordinate onboarding, professional development, and training. Foster a collaborative, mission-driven team culture aligned to Brilla norms and goals. Make staffing recommendations, including role design, hiring needs, and organizational improvements. Ensure appropriate coverage, workload balance, and clear escalation pathways across campuses. Systems Ownership & Data Integrity Serve as system owner for SchoolMint, HubSpot, ATS, PowerSchool, and all enrollment-related workflows. Ensure systems are accurate, aligned, and efficient across platforms. Oversee network-wide data hygiene, cleanup, deduplication, and integrity efforts. Partner with Data and Operations teams to resolve system issues and streamline processes. Leverage data to drive forecasting, decision-making, and leadership reporting. Lottery & Compliance Management Lead and oversee the annual enrollment lottery in full compliance with authorizer and state requirements. Ensure correct prioritization, offer management, documentation, and communication timelines. Maintain accountability for lottery setup, execution, and system readiness. Train enrollment staff on lottery procedures and compliance ex

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