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Field Marketing Manager [gn] EMEA

External
actian logoActian · Europe
Full-timeRemote1w ago
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Requirements

  • Bachelor's degree required.
  • 3-5 years of experience in field marketing or a related B2B discipline, ideally within SaaS or data analytics.
  • Proven track record in building and executing regional, multi-channel marketing plans within budget.
  • Proficient in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement.
  • Strong project management skills with the ability to prioritise and manage multiple deadlines and stakeholders independently.
  • Excellent written and verbal communication in English and French; additional European language skills such as Spanish or Italian are a plus.
  • Experience with short-form content creation (e.g. emails, web copy, blog posts) and hands-on use of digital channels including social and email.
  • Comfortable using a variety of MarTech tools to support campaign delivery and reporting.
  • This role requires approximately 30% travel across the assigned region, including attendance at industry events, customer meetings, partner engagements, and internal sales activities.

Additional Information

The EMEA Field Marketing Manager will join Actian's marketing team to support awareness, demand generation, and pipeline development across the EMEA region, with a primary focus on the UK and Southern Europe. This role is responsible for executing regional marketing programs, including field events, sales-aligned campaigns, digital marketing activities, regional PR and influencer initiatives, and the localisation of global marketing programs. Working closely with local sales teams and the wider marketing organisation, the Field Marketing Manager will help deliver programs that engage prospects and customers, support pipeline growth, and contribute to regional business objectives. Reporting to the Marketing Director, EMEA & APAC (based in Germany), this role serves as the primary field marketing contact for the region and helps ensure effective coordination between sales and marketing.


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