Marketing Personalisation Analyst

About the role

This role sits at the heart of how Bunnings delivers more relevant, personalised experiences to customers across digital channels. As a Marketing Personalisation Analyst, you'll help turn data and campaign intent into audiences that can be reused, scaled and activated across email, onsite and paid media. You'll work closely with marketing, analytics and technology teams, building capability in personalisation and marketing technology while making a genuine impact on the customer experience. What's involved Translating campaign intent into clear, reusable audience definitions. Enabling audience activation across email, onsite personalisation, app and paid media. Taking hands‑on ownership of Marketing Cloud Personalisation, including audience deployment and logic. Mapping audiences to key digital touchpoints such as homepage modules and category pages. Monitoring performance, producing clear reporting and using insights to optimise activity. Partnering with digital, performance and analytics teams to ensure effective, responsible and brand‑safe data use. About you You're curious about how data and technology can improve customer experiences and enjoy working across teams to make that happen. You're organised, comfortable managing competing priorities and able to explain insights in a practical, down‑to‑earth way. You'll be joining a collaborative marketing team that values teamwork, learning and finding better ways of doing things. Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand. We're proud to support project builders, commercial tradespeople and the housing industry through our network of stores, trade centres, frame and truss sites and online. At Bunnings, our purpose is simple: we're here to inspire people to have a red hot go! Whether that's backing our team to grow, supporting customers to take on new projects, or helping communities make a real difference. By joining our passionate and diverse team, you will be part of a culture that encourages you to roll up your sleeves and build something great together. If you're ready to have a go, apply today. Please note if you are offered a role with us, background checks may be required. This can include police, employment, medical and qualification checks. If a police check search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.

Requirements

• Experience in a marketing, analytics or media role (agency or in‑house)
• Understanding of customer journey marketing, CRM and personalisation
• Confidence working with data, reporting and insights
• Exposure to paid, owned or programmatic media, or a strong interest in developing this capability
• Strong time management and attention to detail
• A tertiary qualification in Marketing or a related field (preferred)
• You'll be part of a workplace where you'll feel like you belong.
• Bunnings reserves the right to close job advertisements at any time, so we encourage you to apply early. We do not accept unsolicited resumes from recruitment agencies, as we have a dedicated internal Talent Acquisition team managing all hiring processes.

Benefits

Additional Information

Join us and experience Bunnings from the other side of the counter! What's in it for you when you're part of our team: Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a few Free standard OnePass membership Access to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave 12 weeks paid parental leave, regardless of gender Fun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunities We're genuinely invested in your career and no matter where you start with us, that pathway is yours to build

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