Director, Marketing Analytics & Automation
External
Monotype · - Woburn (ma)Prepare for this interview
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Responsibilities
- Partner with data, legal, and technology teams to ensure high standards for data governance, privacy compliance, and responsible AI usage across marketing systems. Establish best practices that protect customer data while enabling scalable, insight-driven marketing.
- Build and lead a high-performing global team across marketing analytics, automation, and operations. Partner with regional marketing leaders, sales, finance, and data teams to align marketing insights with broader business strategy while driving continuous improvement in marketing effectiveness.
Requirements
- Bachelor's degree in Marketing, Data Science, Business, or related field; MBA or advanced analytics degree preferred
- 10-15+ years of experience in marketing analytics, marketing operations, or marketing technology leadership roles
- Deep knowledge of analytical tools such as Path Factory, Marketo, 6 th Sense, etc.
- Proven experience building dashboards and developing CAC frameworks that tie back to ROI.
- Proven experience leading data-driven marketing transformation within B2B SaaS, technology, or digital platforms
- Strong background in advanced analytics, predictive modeling, and data visualization
- Experience implementing AI and machine learning capabilities within marketing environments
- Deep knowledge of marketing attribution models, digital marketing metrics, and revenue analytics
- Expertise across modern marketing technology ecosystems including CRM, CDP, and analytics platforms
- Experience managing complex global marketing technology stacks
- Strong executive communication skills with the ability to influence senior leadership using data-driven insights
- Proven ability to lead cross-functional teams and drive organizational change through data and technology
Benefits
Additional Information
Are you our "TYPE"? Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world's biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences. Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at www.monotype.com . We are seeking a Director , Global Marketing Analytics & A utomation to lead the strategy, architecture, and execution of data-driven and AI-enabled marketing capabilities across our global organization. This leader will transform how marketing performance is measured, optimized, and scaled by building a modern marketing intelligence ecosystem powered by advanced analytics, automation, and artificial intelligence. The role will partner closely with Marketing, Sales, Finance, Data, and Technology leaders to ensure marketing investments drive measurable growth across our customer segments. As a senior leader within Marketing, the Director will shape the roadmap for marketing analytics, marketing technology, and AI-driven insights while building a high-performing global team focused on operational excellence, experimentation, and continuous innovation.
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