Senior Manager, Field & Event Marketing

Responsibilities

• About you
• You're equally comfortable setting strategy with executives and rolling up your sleeves to execute. You have a strong point of view on what great field marketing looks like - and you're not afraid to build it from scratch when it doesn't exist yet.
• Your role
• Set the strategic direction for field and events across both business lines, aligned to pipeline targets, retention goals, and revenue objectives
• Lead a portfolio of event formats from concept through post-event ROI analysis
• Act as a strategic partner to executives and GTM leaders on positioning, audience strategy, and how field programs connect to business goals
• Continuously evaluate what's working, what we haven't tried, and where we can raise the bar - using AI tools to research trends, test ideas, and move faster
• Manage a complex, multi-initiative calendar - making smart trade-offs and surfacing clear recommendations to leadership
• Partner with Demand Gen, Content, Product Marketing, and Marketing Ops on integrated programs and assets, leveraging AI to accelerate content and asset production
• Measure and report on field program ROI: attendee feedback, pipeline influence, deal acceleration, and engagement
• Own and evolve our third-party event calendar, evaluating fit across both business lines
• Travel at least once a month
• Your experience
• 6+ years of field marketing and events experience
• Proven track record owning executive-tier programs: dinners, VIP experiences, conference strategy
• Comfortable operating at a strategic level while staying close to execution
• Strong project management skills and calm under pressure
• Clear communicator across all levels of the organization
• Actively uses AI tools to work smarter - whether that's drafting briefs, analyzing event data, building first-draft assets, or cutting time off repetitive tasks
• Experience with Google Suite, SplashThat (or equivalent), Salesforce, Marketo/Eloqua/HubSpot/Pardot, and virtual event platforms (Hopin, Goldcast, Zoom Webinar)
• ABM, demand gen, and high-touch executive program experience is a plus

Benefits

Additional Information

About Handshake Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions. In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We've grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month. Why join Handshake now: Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders Build a massive, fast-growing business with billions in revenue About Handshake AI Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs, working on their most complex data at the largest scale.

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