Associate Director, Patient Marketing

About the role

Cogent Biosciences is a publicly traded biotechnology company focused on developing novel precision therapies to treat a broad range of patients with unmet medical needs. Cogent's lead program, bezuclastinib, is designed to selectively and potently inhibit exon 17 mutations found within the KIT receptor tyrosine kinase, including KIT D816V. KIT D816V is responsible for driving a rare and serious condition called Systemic Mastocytosis, and exon 17 mutations are also found in patients with gastrointestinal stromal tumors (GIST), a type of cancer with strong dependence on oncogenic KIT signaling. Bezuclastinib has exhibited promising initial data across all three trials: APEX in AdvSM, SUMMIT in NonAdvSM and PEAK in GIST, including an encouraging safety profile across 600+ patients in single agent and combination dosing. The Role: Cogent Biosciences is seeking an Associated Director of Patient Marketing to design and deliver a best-in-class, end-to-end patient experience for the launch of Bezuclastinib in Systemic Mastocytosis & Gastrointestinal Stromal (GIST) Tumors. Reporting to the Sr. Director of Patient Marketing, this individual will help shape how patients are identified, educated, activated, and supported throughout their disease and treatment journey. Serving as the internal champion for the patient voice, the role translates complex clinical data into meaningful, patient-centric resources and drives high-impact media strategies to reach those in need. In close collaboration with HCP marketing and patient services, this leader will help ensure a seamless transition from awareness to access and ongoing support. The ideal candidate brings deep rare disease and/or oncology expertise and a strong foundation in patient-centric marketing.

Responsibilities

• Responsibilities Patient Strategy
• Support the develop and execution of a comprehensive U.S. patient marketing strategy across the product lifecycle, including unbranded disease awareness and branded campaigns
• Maintain and continuously refine the patient journey by identifying new inflection points, emotional hurdles, and barriers to treatment through ongoing insights collection
• Support patient-focused market research, in collaboration with the market insights & patient advocacy teams, to ensure all brand messaging resonates with the lived experience of patients with systemic mastocytosis and GIST
• Resource and Digital Ecosystem Development Lead the creation of patient-facing materials and partner closely with the HCP Marketing and Sales teams to ensure patient resources are effectively utilized by the field in the clinical setting
• Design and implement an integrated digital ecosystem (e.g., branded patient websites, paid search, social, CRM, programmatic) that supports education, engagement, activation, and treatment adherence
• Track foundational metrics/KPIs and optimize performance in real-time
• Develop and oversee data-driven omnichannel strategies for patients cross multiple disease states to ensure high-impact outreach and engagement, and a strong KPI-based evaluation and optimization
• Ensure omnichannel plans align with brand strategy and launch plans and support HCP teams with omnichannel needs
• Integrate innovations, including AI-enabled tools, to accelerate marketing outcomes
• Leadership and Collaboration
• Lead the internal integration of patient insights across the organization, partnering with cross-functional teams to bridge the gap between clinical data and patient experience, ensuring a seamless and unified brand journey
• Partner with Patient Advocacy, Patient Services and Market Access teams to build messaging and support tools that address education, affordability, reimbursement, and treatment continuity
• Coordinate with the Patient Advocacy team to ensure brand strategies align with the broader goals of the Systemic Mastocytosis & GIST patient communities

Requirements

• Bachelor's degree required; Advanced degree (e.g., PharmD, MBA) preferred
• Oncology and/or rare disease launch experience required
• 5+ years of experience in pharmaceutical, biotech, or healthcare marketing, with 2+ years of experience in patient marketing
• Proven success in digital patient marketing (web, social, SEO/SEM, CRM, and paid media strategy) and media planning and execution
• Deep understanding of the patient journey and emotional drivers of behavior in rare disease and/or oncology disease populations
• Experience collaborating with patient services (Patient Advocacy and PSP) to develop aligned messaging and support tools
• Demonstrated ability to thrive in a fast-paced biotech environment
• Travel required (up to 25%), including occasional weekends
• Location: Waltham, MA (surrounding areas) required
• Knowledge And Skills
• Ability to build clear and differentiated patient-friendly messaging to convey clinical benefit
• Strong analytical and problem-solving skills, with the ability to leverage market research and performance data to inform decisi

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