Marketing Content Manager

Benefits

Additional Information

Are you a current Aims Employee, Temporary Worker? If so, to help avoid future access issues, please apply through your Workday account using "Browse Jobs" in the in the Workday search field located on the top center of the screen. Are you a current Aims Student? If so, to help avoid future access issues, please apply through your Workday account using the Aims Jobs app on your Workday home page. Are you both an Employee and a Student? If so, to help avoid future access issues, please apply through your Workday account using "Browse Jobs" in the in the Workday search field located on the top center of the screen. For assistance, please contact the recruitment team at 970-378-3720. Minimum Hiring Annual Salary: $59,286.00 Maximum Hiring Annual Salary: $64,029.00 To attain the maximum annual salary, employee must meet all minimum qualifications plus: 5 (five) years of additional applicable work experience and/or degrees higher than minimum qualification degree. Degrees higher than the minimum qualification degree can be used in combination with additional work experience. A combination of related education, on-the-job work experience, certifications and/or licenses that results in a candidate successfully meeting the minimum qualifications of the position, may be considered . The stated salary amounts are not guaranteed in the event employment ends with Aims during any fiscal year. Included with Aims Full-time Employment is a generous package of Benefits, most are listed below: Benefits are effective immediately 100% employer provided medical & dental coverage employees (employee only option) 85% employer provided medical & dental coverage for employee's spouse and/or family Voluntary vision insurance Staff Annual Leave (minimum accrual of 15 days) & Sick (minimum accrual of 12 days) 17 paid holidays and 3 personal days each year Summer schedule: 4-day work week - Fridays Off Employer paid long-term disability and life insurance premiums Tuition waiver & reimbursement for employees Tuition waiver for dependents PERA employer (see www.copera.org for comprehensive benefits) Additional supplemental benefits & retirement programs available Access to the PERC (Aims gym) for employee & one guest Free parking on all campuses Job Description: Aims Community College actively supports an environment that embraces the College's Mission, Vision, Values and a culture of innovation and care. The College embraces and seeks to hire individuals who want to be a part of this environment and have the skill sets necessary to be successful in this position. The Marketing Content Manager shapes how students, employees, and community members understand and experience Aims Community College. This role serves as a primary storyteller for the college, translating institutional priorities into compelling narratives that support enrollment, retention, and brand reputation. The individual in this position ensures that written communications across digital and print channels reflect the college's values and strategic goals while meeting accessibility, legal, and policy requirements. Operating within a rapidly evolving digital landscape, the Marketing Content Manager leads the development of content that performs across traditional search, social platforms, and emerging AI-driven "answer engines." This role requires a deep understanding of how prospective students and community members gather information, integrating advanced SEO techniques, structured content strategy, and generative AI efficiencies to create high-value content that is discoverable, accurate, and aligned with institutional objectives. The position collaborates across academic and administrative departments, serving as a central resource for effective, student-centered communication. By maintaining governance standards, monitoring compliance requirements, and contributing to high-visibility campaigns, the Marketing Content Manager ensures that Aims' messaging remains consistent, accessible, and trusted across all platforms. This position is eligible for 100% remote work. Strategic Content Development and Brand Stewardship: 30% Serve as a lead storyteller for the college, producing content aligned with enrollment, retention, and brand objectives. Translate complex academic and administrative information into clear, compelling narratives for students and community audiences. Maintain a college-wide editorial calendar to ensure consistent, coordinated communication across departments. Establish and manage content governance standards, ensuring accuracy, consistency, and brand voice. Identify proactive content opportunities based on institutional priorities, emerging trends, and audience behaviors. Digital Marketing, SEO, and AI-Driven Content Optimization: 25% Develop web, email, digital ad, and landing page content using industry-standard practices. Conduct keyword research and apply advanced content optimization techniques, including metadata, schema markup, str

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