Digital Producer

About the role

We are looking for a Senior Digital Producer to lead the end-to-end delivery of data-driven digital marketing campaigns for Tier 1 clients. Working within one of Australia's leading MarTech and Digital Experience teams, you will own the planning, production and execution of multi-channel campaigns across marketing automation platforms such as Salesforce Marketing Cloud and Braze. This role sits at the centre of delivery - translating strategy into executable plans, coordinating designers and developers, managing campaign production and ensuring all outputs meet quality, timeline and performance expectations. You will work closely with clients, strategists and technical specialists to deliver high-quality digital campaigns that drive measurable results. This role could be based in Melbourne or Sydney, but Melbourne is preferred.

Responsibilities

• Campaign Delivery & Production
• Own the end-to-end delivery of digital marketing campaigns, from briefing strategy, design through to build, QA, launch and post-campaign review.
• Translate campaign strategies and client briefs into clear production plans and actionable tasks for designers, developers and marketing specialists.
• Coordinate cross-functional teams to ensure campaigns are delivered on time, within scope and to the required quality standards.
• Manage campaign production workflows using tools such as Jira, Wrike, Monday.com or similar platforms.
• Client & Stakeholder Management
• Act as the day-to-day delivery lead for clients, ensuring campaign requirements, timelines and expectations are clearly understood.
• Run campaign briefings and align stakeholders across strategy, creative and technology teams.
• Manage campaign scope and timelines while proactively addressing risks and delivery challenges.
• Provide recommendations to improve campaign execution, efficiency and performance.
• Quality Assurance & Governance
• Ensure all campaign assets are reviewed, QA'd and compliant with digital and marketing best practices.
• Manage peer reviews and client approvals prior to campaign deployment.
• Oversee developers and producers to ensure technical accuracy, responsiveness and platform compliance.
• Troubleshoot issues related to campaign builds, email rendering and deployment across platforms (Email on Acid or Litmus) and devices.
• Campaign Performance & Optimisation
• Monitor campaign performance and identify opportunities for optimisation and experimentation.
• Support reporting and performance analysis to inform test-and-learn marketing programs.
• Provide insights and recommendations based on campaign data and customer engagement metrics.
• Marketing Automation Execution
• Manage the build and deployment of email and multi-channel campaigns using marketing automation platforms such as Salesforce Marketing Cloud or Braze.
• Support segmentation, journey orchestration and campaign configuration within MAP platforms.
• Capability & Knowledge Leadersh

Benefits

Additional Information

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . About Ogilvy One Ogilvy One is the customer experience and engagement arm of Ogilvy, specialising in building valuable relationships by design. For 25 years, we've transformed business challenges into human-centric solutions that drive long-term customer value, always putting creativity at the heart of our approach. Across Ogilvy's global network of 120+ offices, we combine creativity, data, and AI to craft personalized brand experiences that connect with customers on a deeper level. With over 4,000 specialists bringing expertise in creative, strategy, data, media, and technology, supported by a network of technology hubs powered by Verticurl, we deliver integrated solutions that help brands thrive in the age of personalization.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Ogilvy? Share your experience