Senior Manager, Editorial (Hybrid)

About the role

Weedmaps is seeking a Senior Manager, Editorial to define and lead the company's editorial voice, cultural point of view, and content narrative ecosystem across Learn, The Feed, creator partnerships, social storytelling, and long-form editorial initiatives. This role serves as both an editorial leader and cultural authority, helping Weedmaps become one of the most trusted and culturally relevant voices in cannabis. The impact you'll make: Define and evolve the Weedmaps editorial voice and storytelling strategy. Establish editorial standards across all content channels. Build recurring editorial franchises and scalable content systems. Serve as an authority on cannabis culture, audiences, products, and industry trends. Develop editorial calendars, content pillars, creator programming, and educational initiatives. Partner with Creative and Social teams to shape campaign narratives. Ensure editorial accuracy, integrity, and cultural relevance. Manage relationships with freelance writers, contributors, and editorial partners. Connect editorial initiatives across social, lifecycle, creators, and campaigns. Support strategic planning through audience and cultural insight. Lead and develop the editorial organization. Recruit, hire, mentor, and retain editorial talent. Conduct performance reviews and career development planning. Manage freelance and contributor relationships. Establish editorial governance and approval processes. Allocate resources to support business priorities. Influence content and audience strategy across the organization. Partner with executive leadership on long-term editorial direction. What you've accomplished: 8+ years of experience in editorial leadership, journalism, publishing, or content strategy. Experience leading editorial ecosystems across digital media and social channels. Strong understanding of audience development and content performance. Deep expertise in cannabis culture, products, and consumer behavior. The base pay range for this position is $142,625 - $160,249 per year, and a competitive bonus 2026 US Benefits for Full Time, Regular Employees: Physical Health (Medical, Dental & Vision) 100% employer-paid premium for employees Up to 80% coverage for dependents Company HSA contribution with the High Deductible Health Plan 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) Basic Life, Voluntary Life and AD&D Insurance options Supplemental, voluntary benefits Student Loan Repayment/529 Education Savings with a monthly company contribution FSA (Medical, Dependent, Transit and Parking) Voluntary Life and AD&D Insurance Critical Illness Insurance Accident Insurance Short- and Long-term Disability Insurance Pet Insurance Identity theft protection Legal access to a network of attorneys PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) Paid parental leave Why Work at Weedmaps? Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. You too can have a hand in shaping the industry's future; ready to roll with us? See how we've grown-our journey, leadership team, and what's next at Weedmaps.com/corporate About Weedmaps: Founded in 2008, we've grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. "Freedom to choose. Freedom to access. Freedom to enjoy." Notice to prospective Weedmaps job applicants: Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following: Our recruiters will always communicate with candidates through an @ weedmaps.com email address. CORRECT: jlebowski@weedmaps.com INCORRECT: jlebowski@gmail.com Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps. If you are interested in a role at Weedmaps, please apply through our established channels. Weedmaps Careers Page or LinkedIn If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us! Weedmaps is an equal opportunity e

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Senior Manager, Editorial (Hybrid - 3 days onsite per week)

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