Senior Application Sales Engineer / Application Sales Engineer

About the role

As a Senior Application Sales Engineer / Application Sales Engineer, you will be responsible for developing new business opportunities, managing key customer relationships, and achieving sales and profitability targets within assigned industry sectors such as: Electronics Biomedical & Healthcare General Manufacturing Building & Infrastructure Other Industrial Markets You will work closely with customers, suppliers, partners, and internal teams to provide technical solutions that create value and support customers' operational goals.

Responsibilities

• Business Development & Sales Growth
• Develop and execute sales and marketing plans for assigned industry sectors.
• Identify and pursue new business opportunities and customer accounts.
• Generate and manage sales pipelines to achieve revenue and profitability targets.
• Build strong relationships with customers, contractors, system integrators, and industry partners.
• Promote company products, solutions, and services through customer engagement and marketing activities.
• Customer Relationship Management
• Conduct regular customer visits to understand business needs and challenges.
• Provide value-added technical solutions and recommendations.
• Manage customer relationships to drive long-term business partnerships.
• Maintain accurate customer information and sales activities in CRM systems.
• Gather Voice of Customer (VOC) feedback and market insights.
• Technical Sales & Solution Consulting
• Provide technical consultation and application support.
• Recommend suitable products and solutions based on customer requirements.
• Collaborate with engineering and product teams to deliver customer-focused solutions.
• Sales Operations
• Prepare monthly sales pipeline reports and quarterly forecasts.
• Monitor project opportunities and sales progress.
• Manage quotations, negotiations, and order closures.
• Ensure timely collection of payments and compliance with credit terms.
• Work closely with internal stakeholders to achieve sales and operational objectives.
• Market Intelligence
• Monitor competitor activities, market trends, and emerging technologies.
• Identify growth opportunities in Industrial Automation, IoT, Industry 4.0, Cybersecurity, and Smart Manufacturing.
• Recommend strategies to strengthen market position and business growth.

Requirements

• Minimum Diploma in Electrical Engineering, Electronics Engineering, Mechatronics Engineering, Automation Engineering, or related disciplines.
• Knowledge in industry sustainability trends and customer ESG requirements is an advantage.
• Graduates with min. 2 years of experience are welcome to apply for Application Sales Engineer positions.
• Candidates with 5 years or more relevant experience may be considered for Senior Application Sales Engineer positions.
• Technical & Professional Skills
• Knowledge of industrial automation, electrical, or electronic engineering solutions.
• Understanding of industrial markets and customer applications.
• Strong sales, negotiation, and business development skills.
• Excellent communication and presentation abilities.
• Analytical and problem-solving mindset.
• Familiarity with CRM systems and sales forecasting processes.
• Interest in emerging technologies such as IoT, Industry 4.0, Cybersecurity, and Smart Manufacturing.
• Personal Attributes
• Self-motivated and results-oriented.
• Strong customer service mindset.
• Excellent interpersonal and relationship-building skills.
• Proactive, adaptable, and resilient under pressure.
• Strong business acumen and commercial awareness.
• Team player with a positive attitude and professional integrity.

Benefits

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