Senior eRetail Activation Manager

Benefits

Additional Information

Your mission The eRetail Activation Manager will lead best-in-class eCommerce activations across priority online retailers, ensuring Digital Shelf Excellence for Pierre Fabre USA's portfolio of dermo-cosmetics brands, including Avene, Klorane, and René Furterer. This role owns the end-to-end digital shelf presence, from content deployment and syndication to retail media execution, while collaborating closely with KAMs, the Ecommerce Head, Media, Marketing, and Trade teams. The eRetail Activation Manager will develop and execute integrated digital shelf and retail media strategies that drive brand visibility, conversion, and sales performance across key eRetail partners. This role requires expertise in digital shelf operations, retail media, content management, and performance analytics, coupled with strong organizational skills, a data-driven mindset, and the ability to manage multiple priorities in a fast-paced environment. Essential Functions: Digital Shelf Excellence (CARS Framework) Ensure the brand achieves best-in-class digital shelf presence across online retailers through the CARS model: Content - Optimized titles, descriptions, images, videos, and A+ content aligned with global guidelines. Availability - Ensure key SKUs are in stock and visible on eStore; track and communicate to KAMs. Ratings & Reviews - Drive review generation programs and ensure a minimum number of reviews per key SKU/retailer. Search - Improve visibility and share of search with optimized keywords and SEO best practices. Develop the Digital Shelf Improvement Plan for the market and track performance with the Ecommerce Head and KAMs. Coordinate with global teams to leverage digital shelf tracking tools (e.g. eStore) and ensure minimum CARS score. Work closely with the relevant local media/eCommerce agency to ensure excellence in execution across eRetail content and retail media. Own hands-on content deployment and updates within retailer/vendor portals, ensuring PDPs, enhanced content, images, copy, and product attributes are published accurately and on time. Manage content syndication workflows to distribute approved product content and assets consistently across priority eRetail partners. Adapt and implement product content, imagery, enhanced content, and templates to meet retailer-specific requirements while maintaining brand consistency. Own eRetail launch readiness, ensuring new product pages, PDP updates, enhanced content, and supporting assets are live across key retailers ahead of launch and campaign deadlines. Manage Amazon Storefront/brand store updates, merchandising, testing, and optimization to support conversion and brand storytelling. Monitor marketplaces for unauthorized sellers, pricing inconsistencies, diversion concerns, or content inaccuracies, escalating issues as needed. Retail Media Execution Work with the Media Specialist to plan and execute always-on and campaign-based retail media activations across key retailers, in collaboration with KAMs, the Ecommerce Head, and the Media team. Manage campaign briefs, asset delivery, and post-campaign analysis with the Media Specialist, tracking key KPIs such as CVR (Conversion Rate), ROAS (Return on Ad Spend), and incremental sales. Support optimization of media budgets by identifying high-performing placements, keywords, and partners. Content & Digital Shelf Operations Partner with KAMs to align content, promotions, and activations with account priorities. Ensure hero SKUs and innovations are listed and properly showcased across retailers. Track and report digital shelf KPIs and retail media results in collaboration with the Ecommerce Head. Platform & Tool Management Maintain the eStore dashboard to monitor and achieve perfect scorecard performance; leverage insights to identify content gaps and implement updates across eStore and retailer platforms. Analyze search performance within eStore to identify keyword and category optimization opportunities and implement enhancements. Ingest new and updated product copy, imagery, and video assets into Syndigo; optimize and adjust per individual retailer needs and syndicate approved content to retail partners. Upload and manage enhanced content (BTF) assets within Syndigo; develop retailer-specific layouts for partners including Ulta, Target, Walmart, Walgreens, CVS, and Meijer. Maintain the internal eCatalog with the latest product assortment, imagery, and product copy for internal reference and use. Product Launch Management Partner with KAMs and Brand teams to align on product launch timelines and content readiness. Provide comparable product recommendations to support New Item Form (NIF) creation from Syndigo. Deliver PDP optimization recommendations based on competitive analysis and digital shelf best practices. Ongoing Product Optimization Utilize Helium to optimize products and implement improvements on an ongoing basis, with a recommended focus of one product optimization per quarter. Retailer-Specific Man

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at pierrefabre? Share your experience