CRM Strategist

About the role

The CRM Strategist supports the strategic planning and tactical execution of our clients' CRM and email marketing programs. You translate strategy into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team (Mexi co City), and co ntribute analytical thinking to drive co ntinuous performance improvement. Based in B altimore, MD you'll work closely with the CRM Strategy Lead and a team of Campaign Managers to deliver personalized, high-performing email journeys for an audience of adult learners and healthcare professionals. Pencil connects directly to live ad accounts - pulling creative performance data back into the production workflow in real time, so every asset is scored, tracked, and fed back into the next brief. You'll use this intelligence to drive continuous optimization. Technical precision, platform fluency, and a test-and-learn mindset are essential. We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

Responsibilities

• Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions. - including lead nurture, enrollment, and retention journeys
• Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
• Monitor campaign performance - open rates, click-through rates, conversion, and enrolment attribution - and develop actionable recommendations for optimization
• Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
• Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer
• Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
• Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time
• Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
• Stay current with CRM best practice and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization
• What you need to be great in this role:
• Experience in CRM, email marketing, or lifecycle marketing - managing campaigns in a multi-brand or multi-program environment
• Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)
• Strong analytical skills: comfortable with campaign performance data, A/B testing methodology, and reporting
• Experience working with segmentation logic, audience lists, and personalization variables
• Detail-oriented and technically precise: you understand HTML email specifications, deliverability requirements, and QA standards
• Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiator
• Collaborative working style; comfortable coordinating across multiple teams and locations
• Proficiency with AI tools relevant to email marketing - including AI-assisted subject line generation, content personalization, and send-time optimization
• Experience evaluating and applying AI-driven campaign insights with human editorial judgment
• Systematic, test-and-learn approach to campaign planning and optimization
• Req ID: 17876
• # LI- midsenior
• Our values shape everything we do:
• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what's possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our commu

Benefits

Additional Information

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: CRM Strategist Location: Baltimore, Maryland

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