TikTok Shop - Category Leader

About the role

TikTok Shop is an e-commerce platform fully integrated into TikTok. Roles & Responsibilities - Identify and evaluate growth opportunities for key categories by analyzing market trends, consumer behavior, and competitor performance; develop actionable strategies to expand assortment, enhance conversion, and drive sustainable category growth. - Develop the overall merchant acquisition and merchandise growth strategy for EU, aligning with TikTok's business objectives. Define clear goals and priorities, and pinpoint high-potential opportunities and scalable approaches. - Drive merchant sourcing and onboarding by identifying and securing high-quality merchants that fit TikTok's positioning. Design and implement partnership frameworks with diverse third parties including e-commerce platforms, industry associations, and marketing solution providers to accelerate growth and market penetration. - Collaborate cross-functionally to streamline new merchants' launch processes, remove operational barriers, and build early-stage success stories that establish market credibility. - Continuously monitor and analyze merchant and merchandise acquisition performance, optimizing strategies to maximize efficiency and drive sustainable growth.

Requirements

• Experience in e-commerce operations or related fields
• Hands on experience on sales or account management or client facing roles
• Leadership experience managing a team and drive commercial results
• A deep understanding of the EU e-commerce landscape highly desirable.
• Entrepreneurial and collaborative mindset, with the ability to drive initiatives independently while effectively working with diverse cross-functional teams.
• Data-driven and structured thinker, combining analytical rigor with a strong focus on achieving measurable goals.
• Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments.

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