Director, Culture & Influence

Responsibilities

• Shape Ideas That Break Out
• Join the creative process early, bringing an earned and cultural lens to the work.
• Help shape campaigns that are inherently talkable, shareable, and newsworthy .
• Build the Story
• Define the narrative, hook, and cultural angle that makes our ideas compelling to journalists, creators, and audiences.
• In other words: help answer the question, why should anyone care?
• Help Our Ideas Travel
• Find ways for ideas to move beyond paid media - through creator collaborations, cultural partnerships, and media moments.
• Build the Right Relationships
• Develop relationships with journalists, editors, creators, and cultural voices who help great ideas reach the world.
• Know who to call when we have something worth talking about.
• Help Sell Big Ideas
• Help tell the story behind our work in client presentations - showing how ideas can spark conversation and create real cultural impact .

Requirements

• ~7+ years in PR, earned media, cultural marketing, or creative strategy
• Comfortable collaborating with creative teams and senior clients
• A strong storyteller who can turn ideas into stories people want to share
• Curious about culture, media, creators, and where attention is shifting
• A natural relationship builder
• Most importantly, you believe the best ideas don't just run in media. They live in culture.
• Compensation for this role ranges from $160,000 to $180,000 USD, depending on experience.

Additional Information

Director, Culture & Influence At Zulu Alpha Kilo, we fight sameness. Because the world doesn't need more advertising. It needs ideas people actually talk about . We're looking for someone who helps our ideas break out of the ad bubble and move through culture . This role sits at the intersection of creativity, storytelling, media, and culture . You'll work alongside strategists and creatives from the earliest stages of an idea, helping shape work that's built to earn attention - not just buy it. This isn't traditional PR. It's about helping great ideas become impossible to ignore .

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