Push & Pull Channel Trade Marketing Lead - Unilever Food Solutions (UFS) Philippines

Responsibilities

• Integrated Channel Strategy & Planning
• Develop a holistic push-pull strategy with clear channel roles, priorities, and growth levers.
• Build aligned plans with KPIs across sell-in, sell-out, and penetration.
• Channel Growth & Program Development
• Design and implement channel-specific programs Push: distribution expansion, trade programs, assortment growth
• Pull: demand generation, chef engagement, menu penetration
• Ensure initiatives are complementary and drive total system growth .
• Channel Orchestration & Alignment
• Align Sales, Marketing, and Chef teams to deliver a cohesive go-to-market strategy .
• Ensure trade and marketing investments work together to drive conversion and growth.
• Leads Management & Funnel Optimization
• Establish and manage a structured leads funnel from recruitment to conversion and repeat purchase.
• Drive efficiency in lead generation, qualification, penetration, and loyalty-building programs .
• Improve conversion rates and lifetime value of operators across channels.
• Execution & Performance Management
• Ensure excellence in channel activation and execution across all touchpoints.
• Track KPIs (distribution, conversion, repeat purchase, ROI) and continuously optimize performance.
• Key Qualifications:
• 5-8+ years in Trade Marketing, Channel Marketing, or Sales (FMCG/foodservice preferred)
• Strong experience in multi-channel strategy and commercial execution
• Proven ability to drive growth through integrated push-pull programs
• We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.

Benefits

Additional Information

Role Title: Push & Pull Channel Trade Marketing Lead - Unilever Food Solutions (UFS) Philippines Job Purpose: The role is responsible for defining and driving a unified push-pull channel strategy to unlock total business growth. It ensures the right growth levers, programs, and investments are deployed per channel-balancing distributor strength with operator demand creation. The role also leads end-to-end leads management , driving efficiency from recruitment to penetration and nurturing to loyalty. Why This Role Matters: This role ensures UFS maximizes growth by strategically aligning push and pull channels , deploying the right programs per channel, and building a strong operator funnel-from acquisition to long-term loyalty.

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