Sr. Director, Event Marketing

Responsibilities

• Event Marketing Strategy & Planning:
• Develop, in partnership with leadership, and deliver a holistic event marketing strategy aligned with overall brand marketing strategy and consumer engagement goals.
• Build an integrated calendar of key events including industry events, trade shows, sporting events, consumer / affinity group festivals, culinary activations, and unique experiential opportunities that resonate with our target audiences and product categories.
• Engage cross-functional stakeholders to understand internal event support need including retailer demos, roadshows, activations, and other events to drive retailer sales or relationship development goals.
• Identify trends and best practices in event marketing within the CPG and broader consumer industries to drive clear understanding of excellence.
• Establish clear objectives for event success (by event type) including consumer engagement, brand affinity, media impressions, or other KPIs as may make sense on a case-by-case basis.
• Develop tools to prioritize deployment of field resources based on brand, financial, and / or relationship impact.
• Event Execution & Leadership:
• Lead the end-to-end planning and execution of all marketing events, from large-scale national activations to targeted regional programs.
• Oversee all logistical aspects including venue selection, vendor management, booth design/build-out, staffing, catering, AV, and permits.
• Partner with Creative team to develop creative direction for key events and to develop experiential elements that bring our products to life in ways that are unique and engaging.
• Support corporate event needs on a case-by-case basis (e.g. planning / execution for key company events).
• Collaborate closely with internal teams (Growth & Studio team, Sales, Product Development, Creative, Legal) to ensure seamless integration and alignment across all event touchpoints.
• Ensure every event results in a consistent, premium brand experience and delivers against program goals.
• Field Marketing Operations:
• Build and manage a high-performing event marketing team, including internal staff, agencies, and freelance talent.
• Manage external agencies, contractors, and production partners to ensure timely and high-quality deliverables within budget.
• Devel

Additional Information

BUILT ON FLAVOR. FUELED BY PEOPLE. What's it like to work at Kinder's? Well, there's a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there's also plenty of hard work. Because we don't just like flavor, we're obsessed with it. With over 100 products sold nationwide, we're now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We're not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships . Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable. As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you're looking for a place where you can see the real impact of your work... this is it! Every day, you'll be part of a journey to add flavor to millions of meals and lives. Kinder's is seeking an experienced team member to drive our Event Marketing capability who is passionate about being part of a team of hard-working people focused on bringing the future of flavor to consumers everywhere. We are a fast-growing company focused on bringing consumers amazing flavor solutions that are as exciting and delicious as they are simple to use to our consumers whether they are experienced cooks or first-timers in the kitchen. We are obsessed with quality and are 100% committed to being the most innovative company in any market we serve. Our mission is to bring awesome flavor to consumers whenever and wherever they are looking for it and whatever for they are looking for it in (seasonings, sauces, gravy, marinades, or anything else we can come up with). We have experienced tremendous growth over the last 5 years, but we think we are just getting started. We love our consumers and are fired up to be part of their flavor journey. And we need more great folks to help us continue to raise the bar for what they think is even possible in their own kitchens. How You Will Have an Impact at Kinder's: The Senior Director of Event Marketing at Kinder's will work with the VP of Consumer Experience to lead the evolution of our field marketing and event capability. This is a high-impact role responsible for overseeing the evolution and development of our field marketing capability across a broad range of consumer activations including sports marketing, retailer support, affinity network marketing, and more. We are looking for someone that is passionate about consumers and excited to build a team of people that are passionate about bringing our brand to life and sharing our love for food.

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