Content Marketing Manager

About the role

We're looking for a strategic, data-driven Content Manager to join our B2B content marketing team. In this role, you'll oversee the planning, development, and optimization of content that educates prospects, accelerates the buyer journey, and strengthens our brand narrative. You'll collaborate closely with sales, product marketing, digital marketing, event marketing, brand marketing, demand generation, and subject-matter experts to produce high-impact content across multiple channels and formats - leveraging AI and modern tools to enhance efficiency and creativity.

Responsibilities

• Lead content planning and execution: Own the editorial calendar, maintaining a consistent publishing cadence aligned with business priorities.
• Create and edit high-quality content: Develop or manage the creation of blog posts, eBooks, whitepapers, case studies, webinars, video scripts, social content, and more.
• Leverage AI for productivity and creativity:
• Use generative AI tools (e.g., Claude, CoPilot) to support research, ideation, content drafts, repurposing, and SEO optimization
• Use AI-powered analytics tools to identify trends, cluster topics, and optimize for user intent
• Implement AI-assisted content tagging, metadata creation, and content governance workflows
• Optimize content for reach and performance: Partner with the digital marketing team to bring SEO best practices to life
• Measure and iterate: Track content performance using Google Analytics or other analytics platforms to refine strategy.
• Collaborate cross-functionally: Partner with SMEs, product, and demand-gen to tailor content for personas, verticals, and stages of the funnel.
• Support social media: Help brand team operationalize and publish a strategy social calendar, supporting cross-organization goals, verticals, and content types.
• Maintain brand and editorial quality: Enforce style guides, tone of voice, and messaging consistency across all assets.
• Manage external contributors: Work with freelance writers, designers, and video editors, providing clear briefs and direction.
• Support thought leadership: Help executives develop insights-driven content for articles, presentations, social channels, and events.
• What You Bring
• 6-8+ years of experience in B2B content marketing, ideally in SaaS or a technical field
• C1 or C2 English level is required
• Excellent writing, editing, and storytelling skills
• Excellent time management and organizational skills
• Hands-on experience with content planning and management
• Proficiency with Adobe Creative Suite or similar visual/video tools
• Experience with video production, planning and creation
• Comfort using AI tools for research, ideation, drafting, repurposing, and analytics
• Strong understanding of SEO, keyword strategy, and content optimization
• Familiarity with analytics and reporting tools
• Strong project management and cross-functional collaboration skills
• Bonus: experience with marketing automation platforms (HubSpot, Marketo) or ABM content strategies
• Why You'll Love Working Here
• Work alongside collaborative, creative thought partners in an "in-house agency"-style team
• Opportunity to shape a modern, AI-enabled B2B content operation
• Supportive, collaborative culture with room for experimentation and innovation
• About ESO
• Are you ready to Make a Difference? At ESO, we believe in bringing your true self to work every single day. If you don't match all the qualifications on the job description, we encourage you to apply anyway! We are looking for passionate, innovative, and authentic people to help drive our mission.
• All offers are contingent upon a successful background check.
• Applicant Privacy Notice - please click here to review the privacy policy which details how your data is collected, used and protected.

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