Consumer PR Business Director

About the role

As the Business Director on the European and Global FMCG portfolio business within Consumer PR, you will lead client partnership, strategic counsel and integrated delivery across the portfolio, designed to provide the client with fully focused, senior leadership on some of the world's most iconic FMCG brands. The role sits at the intersection of earned-first thinking, culture-led marketing, and integrated agency delivery , ensuring that PR, social, influence and advertising work together to create impact at scale across diverse markets. This pivotal role places you at the heart of our operations for large FMCG portfolio, one of the world's most iconic and dynamic brands. Your remit will span from the initial spark of ideation - identifying trends and innovative opportunities that drive cultural relevance - through the meticulous development of cutting-edge strategies tailored to diverse market nuances and brand objectives. You will lead the charge on defining compelling creative narratives and content frameworks, ensuring brand consistency and breakthrough engagement. Subsequently, you will oversee flawless execution, transforming strategy into impactful activations across various platforms and geographies. This role demands a holistic leader capable of driving innovation, navigating complex client relationships, and delivering measurable results within a dynamic, multi-market agency environment.

Responsibilities

• Client leadership & stakeholder management
• Act as the senior day-to-day client lead for European and Global teams, building trusted, long-term partnerships
• Provide strategic counsel across brand, reputation, partnerships and cultural activation
• Lead complex, multi-market stakeholder management across global, regional and local teams
• Ensure the FMCG Brand has consistent, senior-level leadership fully embedded in the brand business
• Global & European strategy development
• Lead the creation of global and European communications toolkits , frameworks and playbooks that balance global brand consistency with local market nuance
• Embed earned-first thinking into all toolkits
• Partner closely with creative and strategy leads to shape culturally relevant, insight-led ideas
• Market management & intelligence
• Oversee market engagement across Europe and priority global territories, acting as a central connector between the brands global teams and local markets
• Ensure clients are consistently inform

Benefits

Additional Information

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Business Director Consumer PR Department: Consumer PR Location: London Contract type: Maternity Cover 12-Month Fixed Term Contract Full Time/Part time: Full Time - Hybrid Working Reporting into: Managing Partner About Ogilvy: Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury's, Lloyds Banking Group, Madri, Unilever and Mondelēz International. Ogilvy's influencer marketing practice is the largest globally; we are proud to be the most awarded influencer agency for six years running and the recipient of the Cannes Grand Prix for Social & Creator for two consecutive years. Ogilvy UK also hosts the world's biggest festival of behavioural science and creativity, Nudgestock - which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP.

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