Director, Brand Partnerships

Responsibilities

• Revenue Growth & Sales Strategy
• Develop and execute strategies and tactics to achieve and exceed sales goals
• Drive revenue by securing new business and expanding existing client relationships
• Negotiate accounts to maximize revenue for People Inc.
• Lead the development and execution of multi-magazine programs, ensuring clear communication throughout the sales cycle
• Clear articulation of the value and role of magazines in today's media landscape
• New Business Development
• Identify, prospect, and close new business opportunities
• Conduct thorough research to inform outreach and sales strategies
• Prepare for sales calls by analyzing client activity, media plans, and competitive landscape
• Initiate and lead in-person and virtual client meetings as appropriate
• Proposal Development & Collaboration
• Partner with internal teams to create innovative, persuasive, and comprehensive proposals and presentations
• Contribute ideas that align with client objectives and People Inc.'s offerings
• Collaborate with Digital counterparts to effectively develop solutions
• Market & Performance Management
• Monitor the competitive landscape and grow market share within key accounts and categories
• Track performance against revenue targets and maintain accurate short- and long-term forecasts
• Communicate forecast changes proactively and develop plans to address potential gaps
• Asset Expertise
• Build and maintain deep knowledge of People Inc.'s portfolio of assets to effectively position offerings in the market
• Hybrid 3x a week- (NYC, NY)
• In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
• About The Team: | The Team and/or Brand.
• About The Positions Contributions:
• Weight % Accountabilities, Actions and Expected Measurable Results
• 80%
• Meet/exceed budgeted revenue goals on assigned accounts by developing new business and growing existing business.
• 20%
• Positively impact revenue growth on Digital accounts within the Travel/Finance/Auto vertical
• Take a leadership role in initiating, developing, expanding, and closing multi-brand programs, keeping all informed on the status during the sales process.
• Accurately estimate business with short- and long-term forecasts to the management team, and proactively communicate any fluctuations while developing plans to offset potential shortfalls.
• All other duties as assigned.
• The Role's Minimum Qualifications and Job Requirements
• Education:
• Bachelor's degree in Business Administration/Advertising/Marketing or equivalent training and/or experience.

Requirements

• 5+ years advertising sales experience..
• Specific Knowledge, Skills, Certifications and Abilities:
• Knowledge of Salesforce
• Outstanding verbal and written communication skills
• Ability to sell to all levels at the client and agency partners.
• Collaborate and work well in team environment
• Great organizational skills
• Ability to initiate and sell marketing programs based upon insights gained from client/agency.
• Strong negotiation skills
• % Travel Required (Approximate) : 10%

Benefits

Additional Information

Job Title Director, Brand Partnerships Job Description Title: Director, Brand Partnership About The Position | Major goals and objectives and location requirements The Director, Brand Partnerships plays a key role in driving revenue growth for People Inc. by supporting and shaping existing and new business development efforts within the Travel/Finance/Luxury categories. This individual collaborates closely with Sales Marketing, Brand Marketing and other Sales Directors and works under the guidance of the VP, Brand Partnerships to create compelling, high-quality advertising proposals and presentations. The candidate is tasked with full sales cycle responsibility from prospecting to closing to execution in collaboration with internal stakeholders. The ideal candidate is proactive, strategic, and results-driven-capable of contributing innovative ideas, managing outreach, and confidently pursuing new business opportunities. Expertise in travel/finance category preferred.

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