Marketing Manager, APAC

About the role

The Marketing Manager, APAC plays a critical role in advancing Harvard Business Impact's growth strategy across the Asia-Pacific region. This role is designed for a highly collaborative, commercially minded marketer who can operate at the intersection of marketing, thought leadership, sales, executive engagement, and strategic demand generation.

Responsibilities

• Partner closely with APAC sales and other client facing teams to support an account-led growth strategy focused on enterprise transformation and leadership capability opportunities.
• Help orchestrate integrated engagement strategies for priority accounts, including executive outreach, thought leadership activation, curated events, and targeted campaigns.
• Align marketing initiatives to regional growth priorities, strategic industries, and key client opportunities.
• Support coordinated client engagement across sales, customer success, product marketing, and global marketing teams.
• Plan and execute executive events, leadership forums, roundtables, webinars, and curated client experiences designed to deepen relationships, elevate market positioning, and create pathways to new business opportunities.
• Capture and synthesize client insights, market signals, and emerging leadership priorities to help inform messaging, thought leadership, and regional go-to-market strategy.
• Help elevate HBI's visibility and positioning with senior enterprise leaders across APAC.
• Leverage the broader Harvard Business School ecosystem (HBS, HBR etc...), and other strategic partnerships to create high-value access points with C-suite and senior enterprise leaders
• Collaborate with global thought leadership and product marketing teams to localize and contextualize messaging for regional market dynamics.
• Support executive-level engagement opportunities that strengthen strategic relationships and create pathways to deeper enterprise conversations.
• Execute targeted, high-value demand generation initiatives aligned to priority accounts, industries, and leadership audiences.
• Support digital marketing efforts across channels including LinkedIn, website, webinars, paid media, and executive content promotion.
• Leverage marketing platforms and technologies to support targeted campaigns, executive engagement, and strategic account activation.
• Contribute to top-of-funnel engagement strategies while maintaining focus on quality, strategic relevance, and account impact over lead volume.
• Support reporting and measurement efforts tied to engagement, pipeline influence, strategic account activity, and campaign effectiveness.
• Qualifications & Experience
• 5-8+ years of experience in B2B marketing, preferably within professional services.
• Experience supporting enterprise or account-based go-to-market strategies.
• Strong understanding of executive audiences and complex B2B buying environments.
• Experience partnering closely with sales and commercial teams.
• Demonstrated ability to manage integrated marketing initiatives across digital, events, executive engagement, and thought leadership channels.
• Experience with B2B demand generation and marketing technologies, including CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Pardot, or similar).
• Understanding of MQLs, lead scoring, nurture strategies, funnel management, and account-based marketing approaches.
• Familiarity with digital marketing channels including LinkedIn, paid media, webinars, email marketing, and website engagement strategies.
• Familiarity with executive events, roundtables, or thought leadership activation.
• Experience working across multiple APAC markets and cultures.

Additional Information

Harvard Business Publishing (HBP) - the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world. This mission inspires each of us to unlock the leader in everyone - including you!

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