Manager, Marketing Analytics, TH, Canada

About the role

Reporting to the Senior Manager of Marketing Analytics, this role drives topline sales reporting, planning, and forecasting for Tim Hortons Canada. It focuses on delivering clear, consistent, and executive-ready performance insights that support national and regional business decisions. The role owns recurring sales performance reporting for senior leadership and the wider business, translating sales data into compelling narratives that explain performance drivers, plan variances, and emerging trends. It also leads promotional program evaluations and ad hoc deep dives that inform strategic planning across the business. As part of the sales planning process, the role supports the development and management of forecasts, budgets, and business targets. It also acts as a trusted analytical partner to cross-functional teams, providing performance analysis aligned to key business priorities and planning cycles.

Responsibilities

• Support weekly top-line sales reporting for the business, with findings presented to the leadership team.
• Analyze guest behavior, traffic patterns, and broader industry trends to develop comprehensive, data-driven assessments of restaurant performance.
• Own topline business forecasting, weekly performance planning, post-program evaluations, and A/B test analyses for specific in-restaurant programs throughout the year.
• Partner cross-functionally with internal teams to ensure analytics effectively support broader business objectives.
• Contribute to sales planning by supporting forecast development, budget planning, and the management of business targets across the organization.
• Conduct ad-hoc analyses to support internal stakeholders, including data extraction, exploratory analysis, and summarizing findings into actionable recommendations.

Requirements

• University degree Business, Economics, Analytics, or a related field
• 2-4 years of work experience in Data Analytics, Planning, or a related field
• Required skills: Microsoft Excel, SQL, PowerPoint, Python. Comfort working with and integrating AI tools into analytical workflows. Nice to have but not required: SAP Business Objects, Sigma, Tableau
• Highly skilled in analyzing large datasets, identifying trends, and drawing data-driven conclusions
• Naturally curious and self-directed, with a tendency to dig beyond the surface of the data
• Strong communication and data storytelling skills, with the ability to present complex findings to senior leadership in a clear and compelling way
• Proven ability to deliver consistently in a fast-paced, deadline-driven environment
• QSR, CPG, or Retail experience preferred
• Highly organized, thorough, and detail-oriented
• Ability to manage multiple projects simultaneously in an environment that requires flexibility, adaptability, and comfort with ambiguity
• Strong teamwork, interpersonal, and communication skills
• A love of coffee, donuts, and all things Canadian!
• This posting is for an existing vacancy.
• RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.
• Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave

Benefits

Additional Information

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

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