Associate - Marketing Strategy, Ultraluxury

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• 3+ years of experience in marketing or account management
• Experience working with website platforms and CRM systems
• Experience with email marketing platforms and CRM tools
• Experience in ultra-luxury marketing and event execution
• Automotive industry experience preferred
• Experience with Salesforce preferred
• Basic graphic design skills or experience with Canva preferred
• Are you ready to join an award-winning team and the # 1 rated ultra-luxury dealership in the country?
• #LI-MG1
• INDRS
• Health Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Flexible Spending and Health Savings Accounts

Benefits

Additional Information

Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What's Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around. The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Holman Automotive, is a leading player in the automotive retail industry, renowned for its commitment to delivering exceptional customer experiences and marketing. We are seeking a dynamic individual, with a proven track record in experiential marketing, to join our team. This position plays a pivotal role in shaping the overall Holman Motorcars marketing and experience strategy. Your responsibilities will revolve around working with the Supervisor of Ultra Luxury Marketing, Marketing Strategy Manager and our OEM partners to support the marketing and event goals. Primary Job Functions: Plan, support, and execute Holman Motorcars events and brand activations, ensuring a premium and consistent client experience. Develop, cultivate, and maintain strategic relationships with key affinity partners. Execute and manage OEM marketing plans in collaboration with the Marketing Supervisor and Marketing Strategy Manager. Coordinate closely with teams in St. Louis and Fort Lauderdale to ensure seamless cross-location collaboration. Participate in regular sales and store meetings to support sales initiatives and align on tactical programs. Engage with OEM partners to review and refine marketing strategies while building and maintaining strong relationships with leadership teams. Partner with in-store content creators to produce compelling multimedia content (photography, video, and digital assets) for social media, websites, and other platforms. Manage social media accounts, including planning and publishing content on a consistent schedule to drive engagement and brand awareness. Perform website maintenance, including regular updates, edits, and content management. Track, analyze, and provide actionable insights to optimize campaign performance. Develop, manage, and execute the eDM (email direct marketing) strategy to support lead generation and customer engagement. Prepare and submit co-op marketing claims through OEM portals, ensuring compliance with brand guidelines and reimbursement requirements. Lead and host recurring meetings to present updates, performance insights, and strategic recommendations to marketing leadership. Enhance in-store branding and elevate the client experience, while building relationships with exotic car owners and enthusiast groups to strengthen brand presence. Maintain flexibility to work evenings and weekends as required to support event schedules and activations. Perform all other duties and special projects as assigned.

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