Product Marketing Manager (AI-Native, Developer Community)

Responsibilities

• Build & lead developer community programs
• Design and run a developer community strategy that grows awareness, engagement, and advocacy .
• Launch community programs (office hours, working groups, champions/ambassadors, partner spotlights, community challenges).
• Develop a community calendar across in‑person and virtual touchpoints (meetups, conference activations, webinars, roundtables).
• Establish feedback loops that translate community signals into product, documentation, and roadmap inputs.
• Own developer messaging & narratives
• Craft clear, technical, developer-resonant positioning for our platform and key product areas (integrations, data, APIs, automation, AI features).
• Maintain an opinionated point of view on where manufacturing software is going (agentic workflows, traceability, quality systems, modern data platform patterns) and translate that into content and talk tracks.
• Create and continuously refine developer personas and journey maps (from first touch → activation → adoption → advocacy).
• Create high-impact developer content
• Produce developer-facing content: quickstarts, integration guides, best-practice playbooks, sample projects, release messaging, and technical blog posts.
• Build "content systems" (templates, reusable outlines, distribution checklists, repurposing pipelines) to scale output without sacrificing accuracy.
• Partner with Product/Engineering to turn product knowledge into assets that reduce friction and increase adoption.
• Drive adoption and revenue outcomes
• Define and measure funnel metrics for developer programs (activation, retention, advocacy) and connect them to downstream business outcomes (SQL/SQO influence, expansion, partner-sourced opportunities).
• Build launch playbooks for developer-facing releases and integrations (announcement, docs, community amplification, enablement).
• Collaborate with Sales, Solutions, and Customer Success on enablement assets tailored to technical buyers and champions.
• Who you'll work with
• Product & Engineering (for roadmap, technical accuracy, launches)
• Forward Deployed Engineering (for real customer workflows and field learnings)
• Sales & RevOps (for pipeline impact, enablement, target-account programs)

Requirements

• Experience in product marketing, developer marketing, community, or technical marketing.
• Track record building communities and/or developer programs that drive measurable engagement and business impact.
• Strong writing and storytelling skills for technical audiences (engineers, builders, operators).
• Comfortable collaborating deeply with technical teams and translating product capabilities into developer-friendly value.
• Strong project management and ability to run cross-functional programs end-to-end.
• "AI-native" requirements (critical)
• You don't just "use AI" - you operate differently because of it :
• You have a repeatable workflow for AI-assisted research, synthesis, writing, editing, and iteration (while maintaining factual accuracy).
• You can build lightweight automation around content production and distribution (prompt libraries, templates, evaluation checklists, repurposing pipelines).
• You use AI tools to instrument and analyze performance (content effectiveness, community engagement signals, attribution insights).
• You have strong judgment about when AI helps and when human craft and technical validation are required.
• Preferred qualifications (nice to have)
• Experience in hardtech / industrial / manufacturing / aerospace / defense / energy / robotics markets.
• Familiarity with developer ecosystems: APIs, integrations, SDKs, docs, technical enablement, product-led growth.
• Experience working with or marketing data platforms, workflow software, or AI-driven products.
• Experience running conference activations, meetups, or ambassador programs in technical communities.

Additional Information

Role summary First Resonance is building the Factory OS for high‑consequence manufacturing. We're looking for a Product Marketing Manager (Developer Community) to help our developer ecosystem grow - including engineers, technical operators, solutions teams, partners, and builders who extend, integrate, and advocate for our platform. This PMM will own the strategy and execution of developer community + developer marketing : from messaging and content to programs, events, advocacy, and measurable pipeline impact. The ideal candidate is AI-native and uses modern AI tooling to research, draft, iterate, measure, and scale.

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