Social Media Manager

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Patterson isn't just a place to work, it's a partner that cares about your success. One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization. Job Summary The Social Media Manager is responsible for leading the strategy and execution of social media and online community initiatives to build brand credibility, drive engagement, and support demand generation and business objectives. This role is accountable for complex social media programs to include data analytics, leading day-to-day publishing, evolving channel strategy in partnership with leadership, and collaborating cross-functionally to enhance brand visibility. Essential Functions Lead execution of social media strategies and campaigns aligned with business goals, delivering measurable improvements in brand awareness, engagement, and traffic across priority platforms while ensuring content is compliant with legal and regulatory requirements; create resources to guide internal teams on social media best practices and brand amplification Develop and manage a comprehensive editorial calendar aligned to campaigns, product launches, events, and business priorities, while ensuring platform specific content themes, cadence, and messaging are tailored across target audiences Develop and publish high impact, engaging content-including short form video, customer interviews, behind-the-scenes content, product features, growth stories, clinical transformations -that strengthens brand identification and encourages audience participation and sharing Collect user-generated content (UGC) to identify emerging platforms, content trends, and promotional tactics; translate findings into forward looking social media recommendations Build, manage, and grow online communities by establishing trusted relationships with followers (e.g., practices, suppliers, employees) while representing the brand with a consistent and authoritative voice; engage in real-time dialogue, respond timely to comments, and escalate any customer issues to appropriate teams Accountable for social media analytics, optimization, and KPI reporting & dashboards; provide recommendations and implement cross functional improvements based on insights Optimize social media performance by conducting A/B testing on messaging, formats, and audience targeting, while proactively monitoring algorithm changes, platform enhancements, and emerging social trends relevant to B2B and healthcare audiences Partner closely with Marketing, Sales, and Digital teams to integrate social media into demand generation, campaign, and website strategies to amplify lead-generation campaigns and priority initiatives Foster positive relationships with key opinion leaders (KOLs), industry associations, and partners and monitor industry trends and social media conversations Serve as a primary contact for external agencies/vendors and provide oversight to ensure outcomes, timelines, and quality standards are met Represent the organization at events, customer locations, and supplier engagements to capture content, conduct interviews, and support high quality video and multimedia production Comply with Company and department policies and standards; performs other duties as assigned Minimum Requirements Bachelor's Degree in Communications, Marketing, Business, or a related field, or equivalent education and/or experience 5 years of experience in marketing or social media management for a B2B brand, agency, or equivalent environment Preferred Requirements Experience in healthcare, medtech, or distribution industry Experience supporting demand generation and sales driven marketing campaigns Skills and Abilities Strong written and verbal communication skills; ability to simplify complex topics for diverse audiences and collaborate effectively with internal and external stakeholders Strong interpersonal and persuasive communication skills; ability to represent the brand onsite, conduct interviews, and support video production Strong proficiency in social media platforms (e.g., LinkedIn) and social media management tools Experience creating or directing short form video and editing high quality, brand appropriate visual content in a deadline driven environment Strong project management, planning, and organizational skills; ability to effectively manage timelines and multiple initiatives and deliverables Ability to analyze data, identify trends, and apply insights Familiarity with CRM and/or marketing automation platforms Physical and Cognitive Demands Communicate/Hearing Frequently Communicate/Talking Frequently Learn New Tasks or Concepts Frequently Make Timely Decisions in the Context of a Workflow Frequently Complete Tasks Independently Constantly

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