Senior Social Media Marketing Executive

Responsibilities

• Work closely with the team to develop and execute brand & product marketing initiatives across the entire customer funnel, from awareness to conversion to retention, with the key KPI of driving revenue and engagement.
• Lead social content strategy and execution across social media channels (Facebook, Instagram, TikTok) to drive awareness, conversion, and engagement.
• Develop and manage brand community initiatives.
• Assist in the creation and management of digital marketing collaterals and ensure a smooth launch of campaigns and drive conversions through sponsored ads with a focus on leads generation.
• Write clear, compelling copy for various mediums.
• Support the marketing team in all trade marketing activities, live streaming, event planning, and execution.
• Identify and establish partnerships and engage local content creators through seeding and activation to generate reach, impressions, and engagement effectively.
• Drive meaningful brand partnerships, tie-ups, promotions, and sampling activities to enhance brand relevancy and strengthen customer engagement.
• Manage relationships with internal and external stakeholders, including agencies, media partners, and external vendors, to ensure the effective execution of marketing and promotional plans.
• Stay up-to-date on industry trends to ensure content remains current and ahead of the curve on social media.
• Other ad-hoc duties as assigned.

Requirements

• Diploma or Degree in Marketing / Business or related field.
• Robust knowledge and proficiency in social and digital marketing, with prior experience in spearheading and managing social media campaigns.
• Experience in event management and knowledge of digital marketing will be an advantage.
• Min 3 years of relevant marketing experience in the Aesthetic / Beauty industry.
• Passionate about social media and staying up-to-date with the latest trends and innovations.
• Preferably with experience or interest in photography and video editing.
• Familiarity with the usage of Wix.com & creation of blog content is advantageous.
• Meticulous with strong attention to detail.
• Results-oriented, resourceful, and able to work independently and with teams in a fast-paced environment.

Additional Information

We are looking for a driven and results-oriented Marketing Executive who will play a critical role in supporting the Marketing team on initiatives to ensure the brand's objectives are met. This individual should have a strong understanding of creating and managing end-to-end marketing campaigns and will be responsible for managing the brand's overall social strategy. The ideal candidate is a creative, detailed, and outgoing individual, with hands-on experience in event planning and an eye for beauty.

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