Strategist, Marketing, Wealth Management

Responsibilities

• Develops and executes engaging content for Northern Trust Wealth Management that can be tailored as appropriate across multiple platforms, including thought leadership, lead generation campaigns, sales collateral, social media, digital marketing, media relations, video production, client communications and internal communications.
• Partners with marketing leaders, subject matter experts and business stakeholders to provide input on communication messages, marketing direction and creative execution.
• Monitors and analyzes performance of content strategy through metrics, ensuring the content aligns with corporate brand messaging and business objectives, and adjusting as necessary. Ensures content is effectively distributed across platforms.
• Collaborates closely with subject matter experts to translate complex financial concepts into clear, actionable and client-focused content.
• Interacts with all levels in the organization to produce desired materials.
• Ensures consistency of messages and brand through all communications globally.
• Develops strategic partner marketing relationships and programs to achieve measurable impact.
• Stays up-to-date with wealth management trends, competitive positioning, content marketing best practices, SEO and AI/LLM search optimization.
• Independently, with supervision in only the most complex situations, works across the Marketing team to communicate measurable objectives and execute defined communications and content priorities.
• Provides guidance and mentorship to team members while helping to solve complex problems.
• May lead functional teams or projects.
• KNOWLEDGE/SKILLS
• In-depth understanding of communications and content strategies within financial services or wealth management.
• Strong writing, editing and storytelling skills with the ability to simplify complex financial, investment and planning topics for sophisticated audiences.
• Experience developing content for varied channels/platforms including websites, social media, email, digital campaigns, video and podcast.
• Strong project management skills with the ability to multitask, prioritize, and meet deadlines.
• Adaptability to adjust content strategies based on market trends and performance.
• Knowledge of wealth management, investment management, financial planning, estate planning, family office services or related disciplines is highly preferred.
• Ability to work both independently and collaboratively.
• Familiarity with SEO, content discoverability and AI-driven search optimization strategies.
• Proficiency with Microsoft Word, Excel, and PowerPoint, with advanced verbal, written and presentation / communications skills.
• #LI-Hybrid
• #LI-GG1
• EDUCATION/ EXPERIENCE
• Requires 5 - 8 years of working knowledge and experience in own job discipline.
• Bachelor's degree in Marketing, Communications, Journalism and/or Finance related field is highly preferred.
• Salary Range:
• $114,700 - 194,900 USD
• Work Authorization
• Working with Us
• As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior lead

Benefits

Additional Information

About Northern Trust As a global leader in innovative wealth management, asset servicing, asset management and banking services, Northern Trust (Nasdaq: NTRS) is proud to guide the world's most successful individuals, families, corporations and institutions. Since 1889, we have aligned our efforts with our three guiding Principles That Endure: Service, Expertise, and Integrity. Together, they reflect the three cornerstones of business conduct which we strive to instill in our employees, whom we call partners, and to provide to our clients and the communities we serve worldwide. With more than 135 years of financial experience and over 24,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service. Working Model: Hybrid We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at ntrs? Share your experience