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Senior Product Manager, Growth - International

External
Warner Bros. Discovery logoWarner Bros. Discovery · NY New York 30 Hudson Yards
Full-timeOn-siteToday
ComplianceStakeholder Management
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About the role

Welcome to Warner Bros. Discovery... the stuff dreams are made of. Who We Are... When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next... From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Senior Product Manager, Subscriptions - International Growth Your new role... CNN is one of the world's most recognized news brands and we're in the early stages of building a direct subscription business that matches that global reach. As Senior Product Manager, Subscriptions - International Growth, you'll own the product strategy and execution for expanding CNN's subscription and streaming products into new international markets, working across web, mobile, and connected TV to build localized experiences that convert and retain subscribers worldwide. This is a high-visibility role at the center of CNN's long-term direct-to-consumer growth strategy. This role will work closely with marketing, design, engineering and data partners to identify and build the capabilities required to launch and grow subscriptions internationally and will help define requirements across localization, payments and market-specific user needs, with a clear mandate to improve acquisition, retention, and lifetime value. Your role accountabilities... - Roadmap: Develop and execute the product roadmap for expanding CNN's subscription products into new international markets. Identify high impact opportunities and translate them into clear product requirements. - Execution: Write clear user stories, manage the backlog, and partner closely with marketing, engineering, design and legal partners to deliver high quality features that drive global subscriber growth. - Localization, Market Readiness & Compliance: Partner with regional marketing, editorial and design teams to define and implement localization features (language, content presentation, pricing, and UX), ensuring experiences are relevant and effective in each market. Collaborate with legal and policy teams to understand and incorporate country-specific regulations, content restrictions, and data/privacy requirements into product development. - Global Payments & Monetization: Partner with payments, finance, and third-party vendors to enable regionally optimized payment methods, pricing strategies, and tax handling, ensuring a seamless and frictionless purchase experience globally. - Cross-Platform Delivery: Drive consistent subscription experiences across web, mobile apps, and CTV platforms, ensuring scalability and performance in global markets. - Data-Driven Optimization: Leverage data and experimentation to understand user behavior, optimize conversion funnels, and improve retention. Monitor key subscription metrics across markets and iterate accordingly. - Communication & Alignment: Keep cross functional partners, including marketing, editorial, and regional teams, informed on priorities and performance insights. Contribute to broader subscription strategy discussions with insights from international markets. Qualifications & Experience... - 5+ years of product management experience, with exposure to direct-to-consumer subscription products, ideally in digital media or streaming. - Experience working on international product launches including localization and market-specific customization. - Familiarity with global payments ecosystems and with regulatory, tax and content considerations across regions. - Strong collaboration and stakeholder management skills; ability to work effectively across distributed and cross-functional teams. - Hands-on experience designing, running and evaluating A/B tests. - Strong analytical skills with the ability to use data and subscription KPIs (conversion, churn, LTV) to inform decisions - Clear and concise communicator with the ability to present ideas and influence partners. - Experience building products across web, mobile, or CTV platforms is a plus. How We Get Things Done... This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds


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