Associate Director, Social Media, Marketing and Communication, Wharton School

Benefits

Additional Information

University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play. The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more. Posted Job Title Associate Director, Social Media, Marketing and Communication, Wharton School Job Profile Title Associate Director C, Business and Finance, Communications and Marketing Job Description Summary Wharton School Overview Founded in 1881 as the world's first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in both Philadelphia and San Francisco, Wharton has over 850 staff, a faculty population of more than 235 renowned professors, and 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education's individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a dynamic community of staff, bringing a wide range of skills, experiences, and perspectives. To learn more, visit www.wharton.upenn.edu. Reporting to Wharton's Senior Director of Social Media, the Associate Director, Social Media leads the development and distribution of social media content related to Wharton scholarship, faculty thought leadership, and knowledge dissemination, translating complex academic content into high-impact digital storytelling. This primarily involves management of the social media channels (LinkedIn, YouTube, Instagram, etc.) for Knowledge at Wharton, the School's online business journal, promoting business insights and educational programming to an audience of nearly 300,000 followers. The Associate Director serves as a key partner to faculty and cross-functional Marketing & Communications staff, both within the central Marketing & Communications office and within research initiatives. The Associate Director proactively identifies opportunities to elevate research and shape integrated distribution plans across owned channels aimed at key target audiences (industry professionals, prospective students/learners, alumni, etc.) as well as the general public. The role works to understand and advance Dean's Office priorities related to faculty research and insights, influencing how Wharton makes its intellectual capital accessible globally. It also provides performance measurement and optimization, leveraging analytics, social listening, and industry trends to inform strategy and continuously improve outcomes. Job Description Job Responsibilities Lead planning and execution of social media initiatives for Knowledge at Wharton and related channels. Translate and promote Wharton faculty research/thought leadership through digestible social media content, working hand-in-hand with web, content, and creative teams. Handle day-to-day management of Knowledge at Wharton's social media channels, including content ideation, development, and publishing. Lead community management efforts to engage with audiences in real-time. Contribute to how Wharton highlights faculty research as at a school level, as well, managing special content projects (e.g. the Wharton LinkedIn newsletter) and collaborating with teammates to plan content for the school's flagship channels. Develop and maintain relationships with internal and external staff to identify research storytelling opportunities on owned and earned channels. Collaborate with MarComm colleagues to assess existing faculty research and help determine content development and distribution plans. Work with Content team to pl

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at upenn? Share your experience