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Director, Marketing GIGU

External
Merck logoMerck · Chn - Shanghai - Shanghai (tower A)
Full-timeOn-site2w ago
Budget ManagementComplianceForecastingLeadershipMarketing AutomationStrategic Planning
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Responsibilities

  • Own the franchise marketing strategy for GIGU indications across the full lifecycle
  • Define portfolio vision, indication sequencing, and growth priorities aligned with strategy
  • Lead customer-centric insight generation (HCP, patient, access, competitor) to shape evidence and differentiation
  • Drive launch excellence for new indications, regimens, and formulations
  • Translate clinical data (OS, PFS, biomarker, early-stage) into clear scientific and commercial narratives
  • Develop positioning, messaging, pricing, and access strategy in partnership with Medical, Market Access, and Sales etc.
  • Lead cross-functional planning with Medical, R\&D, Access, Policy, Sales, and Global teams
  • Monitor competitive landscape (PD-1, IO combos, ADCs, perioperative approaches) and proactively adjust strategy
  • Own budget, forecasting, and resource prioritization for the GIGU franchise
  • Ensure full compliance with regulatory and promotional standards
  • Qualifications Required
  • Extensive experience in oncology marketing, franchise or portfolio leadership preferred
  • Proven track record in product lifecycle management and major oncology launches
  • Strong ability to translate complex clinical data into compelling value stories
  • Deep understanding of GI/GU tumor pathways, treatment paradigms, and competitive dynamics
  • Strong strategic thinking, financial acumen, and execution discipline
  • Demonstrated leadership of large, cross-functional teams
  • Excellent stakeholder influence at senior and global levels
  • High ownership mindset, learning agility, and commitment to patients, ethics, and inclusion
  • Required Skills:
  • Preferred Skills:
  • Current Employees apply HERE
  • Current Contingent Workers apply HERE
  • Search Firm Representatives Please Read Carefully
  • Employee Status:
  • Regular
  • Relocation:
  • Domestic
  • VISA Sponsorship:
  • No
  • Travel Requirements:
  • 50%
  • Flexible Work Arrangements:
  • Not Applicable
  • Shift:
  • Not Indicated
  • Valid Driving License:
  • No
  • Hazardous Material(s):
  • n/a
  • Job Posting End Date:
  • 06/20/2026 *A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Benefits

Vision insuranceFlexible schedule

Additional Information

Job Description We are seeking a strategic Marketing Director to lead the Gastrointestinal & Genitourinary (GIGU) Oncology Franchise. This role will drive franchise vision, indication strategy, and lifecycle leadership across priority GI and GU tumors, ensuring sustained growth, scientific leadership, and best-in-class execution.


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