Creative Insights Lead

About the role

Creative Insights Lead Department: Creative Strategy | Performance Creative | Growth Strategy Reports to: Head of Creative Strategy (with dotted line to the Chief Creative Officer) Location: Hybrid, 2 days in office - Central London (Camden Roundhouse) Compensation: £60,000 - £65,000+ Benefits Scheme + 28 Days Paid Holiday + Private Health The Opportunity We're looking for a Creative Insights Lead to become the customer intelligence authority within the Creative Strategy department. Every campaign generates signals. Every winning ad leaves clues. Most agencies collect these learnings. Very few turn them into a sustainable competitive advantage. You'll sit between customer psychology, creative strategy and performance data, helping the department understand why customers respond to creative and how those learnings can compound across the business. Hambi Media (ECD) is the creative engine of the Soar Group - the UK's #1 independent Meta agency group. We've put £300M+ of Meta spend through our data warehouse, and our Creative Strategy department is the group's biggest revenue driver - producing performance creative across High Production video, UGC, and Static design for 7-9 figure DTC and e-commerce brands. We manage over £100M in ad spend yearly and operate 13 creative pods. You'll join a six-person Creative Strategy leadership team: the Chief Creative Officer, the Head of Creative Strategy, three Creative Leads, and you. Your remit is unique within that team - you are the bridge between our Growth Strategy function and our Creative Strategy function. The lines between these two departments are blurring fast, and the next evolution of the work demands strategists who think in both languages simultaneously. Our Creative Strategists are some of the most talented creative thinkers in the industry. But to deliver on our strategic ambition - moving the department from executional throughput to the strategic spine of every client relationship - they need to be equipped to connect creative work to advanced performance, distribution, offer, growth strategy, and the wider commercial system in which our creative lives. That's where you come in. You'll coach our Senior Creative Strategists to operate at a higher strategic level, lead all departmental training focused on growth strategy and performance, and work with our Growth Strategy team to build the systems and rituals that make these two functions work seamlessly as one. You'll also tap into our £600M+ Meta data warehouse to surface the macro creative insights, trends, and tactical plays that compound across every account in the book. This is a Creative Lead-level role with a department-wide focus. You won't own a pod or run an account directly, but 40% of your time is still billable - embedded in the strategic support of the four Senior Creative Strategists you'll manage, coaching their thinking on the accounts they own. The other 60% is split across cross-departmental up-skilling, performance constraint work, macro reporting, and cross-function synergising. If you're an advanced strategist with 5+ years of experience across growth strategy, performance marketing, media buying, or creative strategy - and you have genuine energy for coaching others to think strategically about the work - this is the role where your impact compounds across every client we work with. What You'll Own Strategic Coaching & Management (Billable, 40%) Embedded coaching and management of 4 Senior Creative Strategists on the strategic work of their biggest accounts Help every Senior CS make the leap from being an exceptional creative strategist to a complete strategist - one who connects creative to offer, distribution, performance, and the wider growth ecosystem Coach the constraint mindset: identifying performance bottlenecks and reverse-engineering the steps required to drive meaningful change Coach intentionally - reverse-engineer your approach from knowing each individual. Ask what does this person need to learn next to step up strategically? before defaulting to advice The Strategic Voice on Growth & Performance Be the primary voice in the Creative Strategy department whenever questions arise that lean heavily on data, growth strategy, performance, or media buying Build the bridge between Creative Strategy and our Growth Strategy team - work with our Senior Growth Strategists to surface what creative needs from growth, and vice versa Help our strategists develop fluency in: offer, distribution, scaling logic, attribution, funnel, persona development from a growth lens, and how creative ladders into wider commercial strategy Risk Mitigation, Audits & Performance Constraint Identification Cross-department audit authority on priority accounts - when performance dips, you go deep, identify the constraint, and work with the pod to reset strategy Run regular creative audits across the department, surface what's working and what isn't from a performance lens, and feed insight into the wider

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