Senior Sales Engineer :The Lake Companies

Responsibilities

• Technical Pre-Sales Leadership
• Serve as the primary technical resource throughout the sales cycle, from initial qualification through contract close.
• Lead discovery conversations with Operations, IT, Engineering, Finance, and Executive stakeholders to uncover critical business issues, current-state processes, and measurable KPIs.
• Design and deliver compelling, customized product demonstrations of SyteLine, Shop-Trak, Doc-Trak, Fact-Trak, and APS-ME that directly address each prospect's documented pain points and objectives.
• Develop and execute proof-of-concept (POC) engagements for complex or high-value opportunities, configuring demo environments and preparing scenario-specific data to maximize relevance and impact.
• Respond to RFPs with technical precision and strategic positioning, collaborating with Sales and PS to craft proposals that articulate ROI and differentiate Lake's approach.
• Solution Design & Value Articulation
• Translate complex manufacturing operational challenges into clear, scoped Lake solution designs that align product capabilities to financial and operational outcomes.
• Build and present business cases that connect Lake products to customer-specific KPIs, including throughput, on-time delivery, scrap reduction, labor productivity, planning reliability, and document control.
• Navigate multi-stakeholder evaluations, handling technical objections, competitive comparisons, and detailed fit/gap analysis with confidence and accuracy.
• Maintain and continuously deepen expertise in the full Lake product portfolio and Infor SyteLine, staying current on product releases, roadmap direction, and competitive landscape.
• Sales Collaboration & Deal Acceleration
• Partner with Sales Executives on all technical aspects of opportunity development, ensuring every prospect interaction builds technical confidence and advances the sale.
• Participate in joint field visits, executive briefings, industry events, and customer advisory sessions as a credible technical spokesperson for The Lake Companies.
• Develop and maintain reusable technical sales assets, includ

Benefits

Additional Information

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC. The Lake Companies (One of Banyan's Portfolio Company) Company Overview: The Lake Companies is the only Infor SyteLine partner in the world with its own proprietary product suite. For more than 40 years, we have served discrete manufacturers across the Midwest and beyond as both a trusted SyteLine implementation partner and an innovator building what the ecosystem is missing. Our product suite - Shop-Trak, Doc-Trak, Fact-Trak, and APS Made Easier (APS-ME) - extends and accelerates ERP value for job-based and engineer-to-order manufacturers in industrial equipment, aerospace and defense, and metal fabrication. As an Infor Gold Partner and recognized key growth contributor in Infor's North American SMB channel, The Lake Companies is executing on an aggressive product and go-to-market expansion. We are building the team and capabilities to win at scale. Job Title: Software Senior Sales Engineer Location: Green Bay or Remote Department: Sales Reports To: VP of Sales & Customer Success Employment Type: Full Time, Exempt Position Overview The Senior Sales Engineer is a high-impact, client-facing role that serves as the technical anchor of the Lake sales motion. Working alongside Sales Executives, you will own the technical dimensions of complex sales cycles: from deep discovery and needs analysis through tailored demonstrations, proof-of-concept engagements, and proposal support. You are the person in the room who connects a manufacturer's operational pain points to a precisely scoped Lake solution. This is a senior individual contributor role requiring 5+ years of pre-sales or solutions engineering experience in the manufacturing technology space. You have deep knowledge of discrete manufacturing operations, strong command of ERP systems (particularly Infor SyteLine / CloudSuite Industrial), and a track record of accelerating complex deals through technical credibility and consultative skill. You will work closely with the VP of Sales & Customer Success, Sales Executives, and the Professional Services and Product teams to ensure every prospect encounter is technically rigorous, well-positioned, and aligned to clear business value.

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