Head of New Client Growth

Responsibilities

• Define and lead the new client growth strategy, with ownership of priorities, investment and delivery roadmap
• Shape market positioning and demand generation, working with Brand and Marketing to improve awareness and consideration
• Own acquisition performance across digital channels, including website, campaigns and conversion optimisation
• Lead end-to-end funnel performance, from awareness through to onboarding and early engagement
• Identify and deliver improvements to client journeys, reducing friction and increasing conversion
• Use client, market and performance insight to prioritise opportunities and drive continuous improvement
• Build and scale partnership channels to increase high-quality client inflow
• Influence senior leaders and align teams to deliver measurable growth outcomes
• Lead agile delivery, ensuring clear prioritisation, roadmap discipline and measurable outcomes
• Ensure all growth activity meets risk, regulatory and client outcome expectations
• Why join us?
• We're on an exciting journey to transform our Group and the way we're shaping finance for good. We're focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
• What we're looking for?
• Experience in driving scaled growth in customer acquisition in financial services - preferably involving small and medium businesses,
• Proven track record of delivering client growth or acquisition strategies at scale
• Strong understanding of and experience in digital marketing and acquisition techniques, technology and operations, running complex and content rich websites, driving inbound digital traffic (SEO/GEO/PPC/Social etc.) and driving conversion rate optimisation.
• Experience with digital and AI product leadership, managing end-to-end digitally led client journeys, using AI to automate and improve process and customer experience to drive outcomes from awareness through to landing engaged clients.
• Experience driving acquisition through intermediaries like formation agents and incentives through partnerships, specifically in the context of small and medium businesses.
• Experience owning or directly influencing revenue growth, ROI and P&L outcomes
• Fluent and confident in using data and performance metrics to inform decisions and drive improvement
• Proven ability to influence senior leaders across complex, matrixed organisations
• Proven ability to build, lead and develop high-performing teams. Drives a strong performance culture focused on customer outcomes, sustainable growth, effective risk management, and inclusive talent development
• Actively promotes diversity and inclusion, while developing and progressing talent
• We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
• This is a place for you:
• Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.
• We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
• We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And

Additional Information

Head of New Client Growth London Full time Posted Yesterday 159222 End Date Friday 03 July 2026 Salary Range £0 - £0 We support flexible working - click here for more information on flexible working options Flexible Working Options Hybrid Working Job Description Summary If you're motivated by building growth at scale and improving how clients discover and join a business, this role puts you at the centre of it. You'll lead how we attract new clients, reduce friction in journeys and convert demand into long-term relationships, using data, digital and partnerships to deliver stronger outcomes. Job Description JOB TITLE: Head of New Client Growth SALARY: Competitive* will be discussed at interview stage LOCATION(S): London and Bristol HOURS: Full Time WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. About this Opportunity: This is a senior leadership role with accountability for new client growth across Business & Commercial Banking. You'll define how we attract, convert and onboard new clients at scale. Working across Marketing, Product, Digital and Operations, you'll turn insight into clear priorities, investment choices and measurable commercial results across a large and strategically important portfolio. If you enjoy building growth engines, improving client journeys and driving performance through data and digital, this role offers real impact.

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