Global Digital Marketing Manager (Maternity Cover)

About the role

Job Title: Global Digital Marketing Manager (Maternity Cover) Location: UK, Remote (Requirement to attend occasional team meetings in London) Salary: circa £45k, dependent on experience Hours: Full time Contract Type: Maternity leave cover (8 months) - September 2026 to April 2027 Reports to: Global Head of Digital Platforms Direct reports: None Key internal contacts/relationships: HQ Comms Team, Global Philanthropy Team, HQ Strategy Team and HALO USA. Key external contacts/relationships: Fundraising agency and design agencies. Job purpose: To lead the planning, execution and optimisation of integrated digital marketing campaigns that drive engagement, generate high-quality leads and deliver measurable impact in support of HALO's strategic objectives. About HALO: HALO is the leading global NGO addressing the impact and drivers of conflict in 30 countries and territories, with over 8,000 staff. Most of our staff are local employees and include a growing number of women. Our primary duty is to serve people affected by conflict, clearing landmines and the explosive remnants of war that threaten lives and livelihoods long after fighting has finished. We make land safe where war has ended, while also assisting those affected by active conflict and endemic violence. HALO addresses human suffering caused by armed violence in some of the world's most fragile places, securing weapons and ammunition and working with both state and community actors to reduce the prevalence of armed violence. About the role: As the Digital Marketing Manager, you will lead the delivery and optimisation of HALO's digital marketing activity across paid media, email and social channels. Taking a strategically aligned and impact-driven approach, you will identify opportunities to maximise how digital marketing supports priority programmes and fundraising activity. You will play a central role in growing HALO's digital reach and driving meaningful engagement, ensuring our marketing activity delivers measurable outcomes and supports income generation and awareness. You will own the performance of our advertising, using insight and experimentation to continuously improve results. Alongside this, you will deliver high-impact email marketing campaigns across the full supporter journey, from acquisition and conversion to retention and reactivation. Reporting to the Head of Digital Platforms, this is a fantastic opportunity to join a growing team and play a pivotal role in transforming how HALO engages global audiences. Responsibilities Design and deliver paid media campaigns that expand reach, engage new audiences and increase awareness of HALO's global impact. Manage and optimise Google Ad Grant and paid search activity to maximise performance and ROI. Implement advanced targeting, retargeting and audience segmentation strategies. Monitor and optimise campaign performance through continuous testing, analysis and budget management. Lead the delivery of the email marketing programme, advising on content to ensure it is engaging, relevant and high impact. Manage the overarching email calendar to ensure consistent, coordinated and audience-led communications. Plan data selections, build campaign lists, and manage integrations, ensuring compliance with data protection best practice. Monitor email performance and drive continuous improvement across key metrics. Take a hands-on approach to optimisation, including A/B testing and performance analysis across all digital channels. Provide strategic insight and digital marketing expertise to communications and fundraising teams. Partner with fundraising teams to maximise income generation and engagement through digital activity. Identify and implement improvements in tracking, data collection and behavioural analysis. Maintain reporting frameworks to deliver clear, actionable insights on performance. Stay up to date with digital marketing and fundraising trends, proactively identifying opportunities to test and innovate. Strong expertise in paid advertising and email marketing, with a deep understanding of audience behaviour and content performance. Experience delivering integrated, multichannel digital campaigns. Excellent knowledge of digital media buying, particularly Google Ads, Meta platforms and LinkedIn. Hands-on experience with email marketing platforms (Dotdigital experience an advantage). Strong copywriting skills and the confidence to produce copy for a range of audiences with varying interests and motivations. Proven experience using digital marketing within a CRM-driven environment, ideally in the charity sector. Demonstrable track record of improving digital marketing performance and delivering measurable results. Strong understanding of supporter journeys and digital best practice Solid grounding in digital content principles, including writing for web, accessibility, UX and email design. Experience using analytics tools (eg Google Analytics, Search Console) to monitor performance and genera

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