Senior Data Strategist

About the role

At DAVID, we're a team of passionate individuals who thrive in a creative, high-intensity, "first-name" agency culture, focused on producing impactful work. Collaboration and connection are at the core of our business success. Our Data Strategy team champions data-driven decision-making; unearthing strategic opportunities, defining success, and optimizing client performance. We are driven by a genuine passion for transforming insights into brilliant creative ideas that are not just inspired by, but informed by, human truths. The Senior Data Strategist will possess a deep passion for creativity and work closely with key stakeholders (strategy, social, creative teams, and clients) to ensure all strategic and creative outputs are grounded in measurable insights.

Responsibilities

• Lead projects focused on audience insights, competitive analysis, and trend reporting to ground strategies in factual understanding.
• Collaborate closely with the Strategy and Social Strategy teams to develop specific measurement frameworks and KPIs for campaigns and ongoing social presence, translating business goals into trackable metrics.
• Develop and present campaign and ongoing performance reports and dashboards, highlighting key insights and recommending data-driven optimizations for content and engagement strategies.
• Build audience profiles based on various syndicated and proprietary tools (GWI, MRI/Simmons, etc.).
• Suggests new/innovative techniques for gaining insights and validating campaign performance when relevant ( Brand studies, custom research, etc.)
• Pro-actively engage with other departments to ensure the understanding of the DAVID data strategy offering, spot new opportunities and ensure insights are put into action.

Requirements

• Ability to synthesize large amounts of information/data and translate into an easily understood story with clear and relevant takeaways, with an understanding of the important balance between art and science.
• Collaborate with team members across departments, demonstrating a keen understanding of the broader business ambition and strategic approach/n

Benefits

Additional Information

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . About DAVID DAVID is a global creative boutique founded in 2012, with offices in Miami, New York, Madrid, Buenos Aires, São Paulo, and Bogotá. The network of agencies - which is a part of WPP and Ogilvy's global creative network - is recognized for its creative reputation, with over 200 Cannes Lions in its history, including Grand Prix and Titanium Lions. It has also earned several EFFIE awards, highlighting DAVID 's ability to build strong brands through creativity. DAVID has been named Agency of the Year at some of the most prestigious festivals, including D&AD, The One Show, and The Clio Awards. The network is responsible for campaigns for major brands such as Google (Android and Google), Mondelez, Coca-Cola, Burger King, AB InBev, Supercell, Netflix, and Kraft-Heinz. Some of its most recent standout work includes iPager (Android), Meet Marina Prieto (JCDecaux), Breathe Through It (Halls), #TurnYourBack (Dove), The Bald Thru (Burger King); and Alcaraz Signs (Netflix). Throughout its history, DAVID has been one of the most recognized agencies for creating Super Bowl commercials, producing 9 spots over 6 years. In 2019 alone, the agency created commercials for three different clients (Burger King, Kraft Heinz, Budweiser).

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